AltWeeklies Wire
What's the Real Deal with Idaho-Made Vodkas?new
Recently, a handful of Idaho-made craft vodkas have started appearing on cocktail menus and "buy local" shelves at liquor stores. But what separates the Grey Gooses from the rotguts? Is it ingredients, number of times distilled and fancy filtrations processes? Or just excellent marketing?
Boise Weekly |
Tara Morgan |
04-22-2009 |
Food+Drink
Seattle's New Way to Fetishize Coffeenew
As a marketing strategy, "cupping" is straight from the wine-industry playbook. As a means of enjoying coffee, it's mostly hot air.
Seattle Weekly |
Jonathan Kauffman |
12-22-2008 |
Food+Drink
Fiberglass Giants: Chicago's Last Bastions of Marketing Kitschnew
During the 1960s and 1970s, the sight of massive pop-art fiberglass figures greeted drivers on streets and smaller highways across the country. From California to Maine, drivers and their families were alerted by figures in the forms of hotdogs, hamburgers, cowboys, clowns, alligators and oranges, lobsters and loons.
Chicago Newcity |
David Witter |
08-06-2008 |
Art
TV Ads Signal a Widening Divide in Video Game Marketingnew
Ads for Battlefield 2: Bad Company imply that games aren't just for geeks anymore.
Charleston City Paper |
Aaron R. Conklin |
07-09-2008 |
Video Games
Forgotten Cartoon Characters Deserve Sleazy Opportunities, Toonew
Companies are reviving the most parent-safe of the nation's dormant characters to reanimate as sexed-up zombies for today's savvier character-consuming pre-adults. But why not dig up the cartoon has-beens, revive them, and present them as they've become -- they're a cheap get, bound to make the corporations a few bucks.
San Diego CityBeat |
D.A. Kolodenko |
06-18-2008 |
Commentary
Kulture Klash 2 and the Authenticity of an Emerging Arts Brandnew
Charleston's one-night arts event tweaks the standard strategies of arts marketing and sells nothing but the idea of itself.
Charleston City Paper |
John Stoehr |
04-23-2008 |
Art
