AltWeeklies Wire

Forgotten Cartoon Characters Deserve Sleazy Opportunities, Toonew

Companies are reviving the most parent-safe of the nation's dormant characters to reanimate as sexed-up zombies for today's savvier character-consuming pre-adults. But why not dig up the cartoon has-beens, revive them, and present them as they've become -- they're a cheap get, bound to make the corporations a few bucks.
San Diego CityBeat  |  D.A. Kolodenko  |  06-18-2008  |  Commentary

Activism is Just Another Marketing Schemenew

Let us bow in praise to activist celebrities -- those all-knowing martyrs of the American melodrama, forever guiding the aimless masses with their acute political observations and personal reflections.
Boulder Weekly  |  Ben Corbett  |  05-19-2008  |  Commentary

Kulture Klash 2 and the Authenticity of an Emerging Arts Brandnew

Charleston's one-night arts event tweaks the standard strategies of arts marketing and sells nothing but the idea of itself.
Charleston City Paper  |  John Stoehr  |  04-23-2008  |  Art

Talib Kweli's Beautiful Business Modelnew

Like most rappers, Talib Kweli wants what Jay-Z has -- money, esteem, an audience -- but in his pursuit of these goals he's been held to a much stricter standard than Jay-Z. Long ago labeled a conscious rapper by his fans, Kweli is expected to be above the perceived vanity of mainstream rap.
Shepherd Express  |  Evan Rytlewski  |  04-18-2008  |  Profiles & Interviews

An Internet Campaign Against Camel Cigs Goes Nationalnew

Jenny Decker has been infiltrating parties and concerts sponsored by R.J. Reynolds around Portland, gathering free trinkets and promotional products in hopes of exposing how R.J. Reynolds does guerrilla marketing to entice young women to smoke. Her humble MySpace page has now turned into a nationally recognized campaign that anti-tobacco experts say is accomplishing that goal.
Willamette Week  |  Shefali Kulkarni  |  04-09-2008  |  Science

Running on Fumesnew

You've got to have balls to sell BioPerformance's hot product -- mothballs.
Dallas Observer  |  Rick Kennedy  |  05-30-2006  |  Business & Labor

It's a Boy! We Made Sure of Itnew

Mass marketing of a way to choose your baby's gender opens an ethical can of worms, critics of the technology say.
East Bay Express  |  Kara Platoni  |  11-04-2004  |  Science

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