AltWeeklies Wire
If Your Love is Cheap, Windows Loves Your Bandnew
Microsoft's Sponsored Songs program is the latest in a series of variably successful attempts by large companies to use independent music to reach a new audience. If it is to be a long-term strategy, though, many say it must form a stronger bond between the bands and brands it links.
Confessions of a Promo-CD Junkie: Who Will Stop the Music Industry Gravy Train?new
With so much music available at the click of a mouse, do tastemakers really need hard copies anymore? Is it worth the waste?
L.A. Weekly |
Randall Roberts |
09-26-2008 |
Music
