AAN News
Philadelphia City Paper Makes Shopping Locally Easy with Trunk Show
While more than 70 papers are asking their readers to pledge to spend $100 of their holiday shopping locally this year, in Philadelphia, one alt-weekly has taken it a step further. The City Paper is hosting a Trunk Show on the most overhyped of mall shopping days, the day after Thanksgiving, aka Black Friday. The show will feature clothing, jewelry, bags, stationery, housewares and more from local designers, craftspeople and boutiques. AAN News recently caught up with City Paper associate publisher Roxanne Cooper via email to find out more about the initiative.
(FULL STORY)
AAN News |
11-25-2008 11:59 am |
Industry News
AAN Hires New Director of Sales and Marketing
Rick Mundy has joined the Association of Alternative Newsweeklies as director of sales and marketing. He has a more than a decade of experience in newspapers, in sales, marketing, and publishing at various community newspapers, and also as federation manager at the Newspaper Association of America. Mundy's immediate focus will be on revitalizing the AAN CAN classified program. His first day on staff was March 4.
(FULL STORY)
AAN |
03-12-2008 8:56 am |
Association News
Two Veteran Staffers to Leave AAN
AAN director of sales and marketing Roxanne Cooper and her assistant,
Tiffany Kildale, resigned last week after accepting new positions with
different employers. Cooper will be leaving AAN in February to take over as
associate publisher of the Philadelphia City Paper, and Kildale departs next
month to assume the position of meeting coordinator at the Chemical
Producers & Distributors Association in Washington, D.C.
(FULL STORY)
AAN |
12-17-2007 5:28 pm |
Association News
New Youth-Oriented Papers Lack Vision, AAN Says
Free newspapers aimed at young readers are, for the most part, "just dumbed-down versions of a daily newspaper," writes AAN'S Roxanne Cooper, in an editorial published in the International Newspaper Marketing Association's monthly magazine. Basing a newspaper's content on market research instead of a creative vision is getting it backwards. And if young people have such short attention spans, why are so many of them reading books during their commutes?
(FULL STORY)
Roxanne Cooper |
12-11-2003 11:08 am |
Industry News
