AAN News
NUVO Receives Environmental Awardnew
Last weekend, the Hoosier Environmental Council presented NUVO a Green Business Award in recognition of its eco-friendly practices. The Indianapolis alt-weekly uses newsprint with 80 percent recycled content and takes energy-saving measures, such as having lights and computers on sleep mode. In an online staff report, NUVO suggests that conservation-minded readers "take the time to ask your favorite local newspaper to consider a higher-recycled content."
NUVO |
11-11-2004 11:18 am |
Industry News
Alt-Weekly Writers Bag Book Deals
Freelance journalist Becky Oberg wanted to expand her reportage for NUVO, an Indianapolis alt-weekly, into a book. Carlo DeVito, publisher of Chamberlain Bros., a Penguin imprint, was looking for new projects. Despite the fact that Oberg was, in her words, "an unknown, unagented, first-time author," DeVito called her and asked if she'd turn her story about an Army private's desertion to Canada via an "underground railroad" into a book. Why was a publisher scouring alt-weeklies for book ideas? Says DeVito: "We're always looking for a good story and a new point of view, and that's what a lot of these papers express."
(FULL STORY)
Joy Howard |
09-20-2004 4:02 pm |
Industry News
Recycled Paper Eases Alt-Weekly's Eco Impact
Kevin McKinney, editor and publisher of Indianapolis's NUVO, subscribes to the tenets of reduce, reuse and recycle. Such thinking led to the alt-weekly's recent move to print on paper with nearly 80 percent recycled content. "We had gotten all our process worked out, so now we could look at more environmentally friendly options," says production manager Mike Fox (pictured). A box of factoids on NUVO's table of contents page lists the resources saved annually by printing on this paper, 6,256 trees and 442,777 gallons of water among them. And, says McKinney, "there's no noticeable difference in photos or art and no change in cost."
(FULL STORY)
Amy Souza |
08-25-2004 12:55 pm |
Industry News
Street Teams Imitate Medieval Marketing Tactics
Sometimes word of mouth is a more effective way of promoting a paper than a print ad. That's why some alternative newsweeklies send street teams out to bars, movie theaters and cultural events to hand out freebies and stir up interest in their papers. When they dispatch their street teams to public places, alt-weeklies like NUVO and Boston's Weekly Dig are relying on a centuries-old marketing technique the music industry revived.
(FULL STORY)
Ann Hinch |
04-30-2004 1:45 pm |
Industry News
Gannett's New Publications Threaten Independent Voices in Indianapolis, Writer Saysnew
The Indianapolis Star debuts its new tabloid, INtake Weekly, today, 12 days after its parent company, Gannett, launched IN, a glossy magazine that competes with the locally owned Indianapolis Woman. Brian A. Howey, writing for the online magazine Indianapolis Eye News, discusses tactics Gannett has used in the past to put newspaper competitors out of business and then raise its advertising rates. "If you're NUVO Publisher Kevin McKinney and his staff, INtake might as well be a gun aimed at your heads," Howey writes. He urges advertisers to continue to place ads in independent publications so Gannett doesn't become their only option.
Indianapolis Eye News |
12-11-2003 1:55 pm |
Industry News
Harrison Ullmann: Indiana's Dean of Alt Journalism
NUVO's Tribute Issue to be Published Later This Week.
(FULL STORY)
Amanda Fazzone |
04-24-2000 11:50 am |
Industry News
NUVO Satisfied With Newsrack Law
Indianapolis' Plan Meets With Local Approval.
(FULL STORY)
Amanda Fazzone |
01-26-2000 11:51 am |
Industry News
Tags: Circulation, NUVO
Newsrack Problems in Ft. Worth, Indy
Publishers in S.F. File Suit; Papers in Fort Worth and Indianapolis Wait For the Next Shoe to Drop.
(FULL STORY)
Cory Zurowski |
01-25-1999 11:51 am |
Industry News
