AAN News
Independent Record Labels Sign Digital Distribution Dealnew
Merlin, a confederacy of independent labels formed this weekend, has signed a deal with digital-music company Snocap that will allow it to sell music directly through sites such as MySpace and YouTube, Reuters reports. Snocap will use its MyStore retail initiative to enable the sales.
Reuters |
01-23-2007 7:10 pm |
Industry News
Tags: Management, Retail Advertising
Daily Newspaper Association Forecasts Slight Ad Gain in 2007new
The Newspaper Association of America expects ad revenue for its members to increase 1.2 percent this year, it announced recently at a Bear Stearns Virtual Advertising Summit. Bear Stearns is more pessimistic, expecting a decline of at least 1 percent, reports Editor & Publisher.
Editor & Publisher |
01-23-2007 11:44 am |
Industry News
Cellular Companies Rolling Out Advertising on Mobile Phonesnew
Cingular, Sprint, and Verizon -- along with smaller companies such as Virgin Mobile USA and Amp'd Mobile -- are rewarding customers for viewing cellphone ads by offering lower rates, free content and multimedia services, according to the New York Times. Although mobile advertising doesn't generate much revenue yet, it may be too early to tell whether cellular carriers' new overtures will bear fruit. "Big advertisers generally want to see further adoption of services before they pour significant money into mobile ads," reports the Times.
The New York Times |
01-22-2007 7:07 pm |
Industry News
Time Inc. Layoffs: Disappearing Auto Ads the Untold Storynew
"While many are looking to the digital future to explain why Time Inc. fired 289 people last week, they'd do just as well to look at the ... changing marketing habits of the domestic auto industry," explains Ad Age. General Motors and DaimlerChrysler were among the domestic auto manufacturers who cut print spending with the magazine publisher last year to the tune of $100 million. The Detroit automakers are slashing magazine budgets "and, when they are spending, (they) often seek more direct and interactive connections with their customers," reports Ad Age.
Advertising Age |
01-22-2007 5:12 pm |
Industry News
Tags: Retail Advertising
NUVO Gets a New Look, Revamps Ad Structurenew
The Indianapolis alt-weekly "relaunched" this week with an expanded news section incorporating a "new secondary focus on practical issues that affect readers' everyday lives," and a new A&E section that consolidates the paper's fine arts and pop culture coverage, according to its new advertising newsletter. The paper also is reducing ad rates and applying a full-volume discount to all ads to coincide with the redesign. Other elements of the revamped NUVO include larger font, new featurettes, and a crisper presentation.
NUVO |
01-19-2007 3:08 pm |
Industry News
IAB to Revisit Ad Size Standardsnew
Online Media Daily |
01-18-2007 4:00 pm |
Industry News
Saturation Ad Trend Acceleratingnew
Advertisers are turning to the smallest nooks and crannies in public and private spaces to reach an increasingly distracted, on-the-go public, reports the New York Times. From supermarket eggs stamped with the names of CBS television shows to commercial jingles on school buses, marketers are trying to catch the public's eye no matter where they are or what they are doing. "What all marketers are dealing with is an absolute sensory overload," says Gretchen Hofmann, a marketing and sales executive at Universal Orlando Resort. "Ubiquity is the new exclusivity," says another exec.
The New York Times |
01-17-2007 12:37 pm |
Industry News
Tags: Management, Retail Advertising
Publishers, Automakers Ink Multiplatform Dealsnew
Ford Motor Co. is using Beyonce Knowles, video games, Rolling Stone magazine's Web site, and AOL’s social networking pages in a multimedia launch for its 2007 Ford Edge in December, reports Mediaweek. "If there was a word for the media mix for '07, it's about engagement," says Phil Cowdell, CEO of Ford Media Services. "The auto industry realizes its marketing and communications is crucial at this time." The trend is clear: Auto industry advertising in print magazines dropped 11 percent in 2006, according to Publishers Information Bureau. Cowdell tells the magazine that carmakers will increasingly turn to new media platforms that can better engage consumers and offer measurable results.
Mediaweek |
01-17-2007 12:28 pm |
Industry News
Tags: Management, Retail Advertising
Local Citizen Media Site Bleeding Management, Staffnew
Backfence, publisher of a family of "hyperlocal" news sites, has seen the resignation of its CEO and the firing of two-thirds of its staff of 18, reports Paid Content by way of Poynter. Original co-founder Mark Potts (who disputes the layoff figures without providing a number of his own) has returned to lead the beleaguered company. In the last year and a half, Backfence has grown from its original community site in the D.C. area to include 13 sites across the nation. A Poynter contributor surmises, "some of Backfence's revenue trouble could be attributed to the reliance on a single, spotty advertising revenue stream rather than developing multiple revenue streams."
Poynter Online |
01-12-2007 11:55 am |
Industry News
Major Print Chains Set To Jointly Sell Ads on Web Sitesnew
The nation's three largest newspaper publishers -- Gannett, McClatchy, and Tribune -- are teaming up to sell advertising jointly on their newspapers' Web sites, the Wall Street Journal reported on Wednesday. The companies will offer advertisers hassle-free one-stop shopping for display ads on all of their combined Internet sites. The joint effort, called "Open Network," is a clear attempt to win back advertisers that have defected in droves to Web portals such as Yahoo, AOL, and MSN. "Traditionally print newspaper companies have not worked well together to sell national ads in print," says Jack Williams, president of Gannett Digital. "We intend to sell Internet advertising differently."
The Wall Street Journal |
01-12-2007 11:02 am |
Industry News
Ad Forecast for 2007: 'Flat' Would Be a Victorynew
Editor & Publisher |
01-12-2007 11:58 am |
Industry News
Tags: Management, Retail Advertising
Philadelphia Launches Promo Blitz Online and in Alt-Weekliesnew
The City of Brotherly Love is now the City of New Media Self-Marketing. The "uwishunu" campaign, announced by the mayor last week, marks the largest single investment by a U.S. city for a marketing effort centered on new media, according to the Bulletin. But print media also forms part of the two-year, $5 million plan. Along with a Web site featuring live blogging by locals and members of the Philadelphia arts community, the campaign will include custom-content inserts in alt-weeklies in New York, Boston, Providence, Baltimore, and Washington, D.C. "The world has changed," proclaimed Philadelphia Mayor John Street, "and in this ever-changing world, people get their messages in a very different way."
The Bulletin |
01-11-2007 1:32 pm |
Industry News
Apple's iPhone Could Revolutionize Mobile Advertisingnew
MediaPost's Marketing Daily |
01-10-2007 4:04 pm |
Industry News
Web Putting Brakes on Total Ad Spendingnew
Adotas |
01-09-2007 6:22 pm |
Industry News
Media Buyers: Ad Spending Will be Healthy in 2007new
Media Life Magazine |
01-09-2007 5:38 pm |
Industry News
