NUVO Gets a New Look, Revamps Ad Structure

january 19, 2007  03:08 pm
The Indianapolis alt-weekly "relaunched" this week with an expanded news section incorporating a "new secondary focus on practical issues that affect readers' everyday lives," and a new A&E section that consolidates the paper's fine arts and pop culture coverage, according to its new advertising newsletter. The paper also is reducing ad rates and applying a full-volume discount to all ads to coincide with the redesign. Other elements of the revamped NUVO include larger font, new featurettes, and a crisper presentation.