AAN Association of Alternative Newsmedia

NUVO Gets a New Look, Revamps Ad Structure

By AAN Staff

january 19, 2007 03:08 pm

The Indianapolis alt-weekly "relaunched" this week with an expanded news section incorporating a "new secondary focus on practical issues that affect readers' everyday lives," and a new A&E section that consolidates the paper's fine arts and pop culture coverage, according to its new advertising newsletter. The paper also is reducing ad rates and applying a full-volume discount to all ads to coincide with the redesign. Other elements of the revamped NUVO include larger font, new featurettes, and a crisper presentation.

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