Major Print Chains Set To Jointly Sell Ads on Web Sites

january 12, 2007  11:02 am
The nation's three largest newspaper publishers -- Gannett, McClatchy, and Tribune -- are teaming up to sell advertising jointly on their newspapers' Web sites, the Wall Street Journal reported on Wednesday. The companies will offer advertisers hassle-free one-stop shopping for display ads on all of their combined Internet sites. The joint effort, called "Open Network," is a clear attempt to win back advertisers that have defected in droves to Web portals such as Yahoo, AOL, and MSN. "Traditionally print newspaper companies have not worked well together to sell national ads in print," says Jack Williams, president of Gannett Digital. "We intend to sell Internet advertising differently."