AAN News
IAB: Internet Ad Spending Grew 34% in 2006new
Online Media Daily |
03-08-2007 11:10 pm |
Industry News
Two Detroit Dailies Launch Click-to-Call Online Adsnew
Editor & Publisher |
03-08-2007 4:22 pm |
Industry News
Want More Online Ads? Get Better Metricsnew
Adweek |
03-08-2007 10:32 am |
Industry News
Real Estate Firms Partner With Googlenew
Editor & Publisher |
03-07-2007 4:30 pm |
Industry News
Tags: Management, Retail Advertising
Scarcity of Ads Endangers Newspapers' Book Sectionsnew
The Wall Street Journal |
03-07-2007 4:27 pm |
Industry News
Carriers Experiment with Mobile-phone Adsnew
The Seattle Times |
03-07-2007 4:24 pm |
Industry News
Video: Key to Auto Advertising?new
Editor & Publisher |
03-07-2007 2:28 pm |
Industry News
Maine Faux-Alt Set to Launch March 15new
Maine Community Publications, a subsidiary of the Seattle Times Company, recently announced the launch of The Maine Switch, a "free lifestyle weekly targeted to adults ages 25-45 years old," according to a press release. "Short and sweet is the soul of this magazine," says a blog entry on Switch's MySpace page. "You won't find long, boring reports in Switch, that's not our style. Instead we love colorful photos, funky facts and quirky pieces." The Seattle Times Company also owns Maine's large daily, the Portland Press Herald, which has twice before launched similar products with no success, the Portland Phoenix reports.
Maine Community Publications Press Release | The Portland Phoenix |
03-05-2007 8:43 am |
Industry News
Sen. Kennedy Sponsors Stricter Tobacco Ad Legislationnew
Ad Age |
03-01-2007 5:07 pm |
Industry News
Tags: Retail Advertising
Is the Page View a Measurement Tool of the Past?new
Just as the "hits" metric became outdated as web use evolved, the page view may be on the road to obsolescence, according to E&P. As an example, the story looks at Ajax, software used by Yahoo and others that is "enabling flashier, more convenient sites," but also is "contributing to Yahoo's decline in page views." While experts quoted by E&P say that an attachment to page views may hurt a site's usability, representatives from measurement companies say they are sticking with page views, while developing supplemental metrics for interaction and brand loyalty. "People kind of cling to it, even if they know it's flawed," says comScore's Gregory Dale. "They want to see this familiar metric."
Editor & Publisher |
02-28-2007 9:11 am |
Industry News
Upstart Challenging Yahoo and Google in Online Ad Marketnew
ESPN.com, FoxNews.com, and all of Cox Newspapers' sites are among the large media sites migrating from the two online giants to Quigo Technologies for contextual text ads, the small sponsored links that run next to related articles, the New York Times reports. The main reason, according to the Times, is that Quigo offers "transparency and control" by giving advertisers a list of sites where their ads have appeared and the option to buy only on specific sites. Google seems to be taking the competition seriously. A company spokesperson tells the Times that they will soon begin providing similar information to their clients.
The New York Times |
02-28-2007 9:08 am |
Industry News
Papers Underspending in Newsroom, Overspending in Advertisingnew
A new study done by researchers at the University of Missouri-Columbia analyzes financial data from papers with a circulation of 85,000 or less and finds that "news quality most directly affects the bottom line," according to DM News, which covers direct and internet marketing. The study will be published in April's Journal of Marketing.
DM News |
02-27-2007 10:30 am |
Industry News
Audience Measurement Increasingly Important to Ad Buyersnew
As online advertising continues to rise in popularity, traditional media are feeling pressure from marketers to change the way they measure their audiences, the New York Times reports. The fast-growing outdoor advertising industry, which has had particular trouble quantifying its effectiveness, is the target of two separative initiatives to develop new measurement systems, according to the Times.
The New York Times |
02-26-2007 1:11 pm |
Industry News
Isthmus' TheDailyPage.com Forum Wins National Press Award
Isthmus Publishing Co. Press Release |
02-26-2007 2:26 pm |
Press Releases
Daily Papers Trimming National Ad Premiumsnew
Although the premiums remain on rate cards, major-market dailies are under increasing pressure from media buyers to reduce them, Media Life reports. Declining circulation and more local competition, especially online, have left the dailies vulnerable. "Advertisers are losing value in newspapers every day, but newspapers act like it is still 1970," complains one media buyer.
Media Life Magazine |
02-23-2007 4:22 pm |
Industry News
Tags: Retail Advertising
