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Audience Measurement Increasingly Important to Ad Buyers

By AAN Staff
february 26, 2007  01:11 pm
As online advertising continues to rise in popularity, traditional media are feeling pressure from marketers to change the way they measure their audiences, the New York Times reports. The fast-growing outdoor advertising industry, which has had particular trouble quantifying its effectiveness, is the target of two separative initiatives to develop new measurement systems, according to the Times.
View full article at The New York Times
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