AAN News
Survey: Fewer Than Half Of Marketers Use Online Metricsnew
Marketing Daily |
02-23-2009 8:57 am |
Industry News
Metro Pulse Parent Company Implements Pay Cutsnew
E.W. Scripps Co. exempt employees will see a 5 percent pay cut and the salaries of nonexempt employees will decline by 3 percent. The cuts also include a suspension of the company's 401(k) match and a freeze of the Scripps pension plan. The pay freezes are expected to last for at least a year.
The Knoxville News-Sentinel |
02-20-2009 8:28 am |
Industry News
Study: Search Engines Edge Out Print Phone Books for Local Searchnew
Online Media Daily |
02-20-2009 8:32 am |
Industry News
Yelp Responds to East Bay Express Storynew
"Today the East Bay Express ran a lengthy story that accuses Yelp of manipulating review order for money," the user-generated review site's CEO Jeremy Stoppelman writes. "As we've said many-a-time we do not do this." He criticizes the story for relying heavily on anonymous sources and adds that the piece essentially overturns its "accusatory thrust" at the end.
Yelp.com |
02-19-2009 11:35 am |
Industry News
Port Folio Weekly's Print Edition to be Suspendednew
As part of ongoing cost-cutting by its parent company, the 26-year-old alt-weekly will publish its last print edition next week. Its website will remain, and the paper may resume publishing when the economy improves, according to Maurice Jones, president and publisher of the Virginian-Pilot, which owns Port Folio. The Pilot is also laying off 30 employees, including some at Port Folio.
The Virginian-Pilot |
02-19-2009 9:11 am |
Industry News
More Accusations of 'Extortion' by Yelpnew
Six businesspeople tell the East Bay Express that sales reps from the popular user-generated review site promised to move or remove negative reviews if their business would advertise. "In another six instances, positive reviews disappeared -- or negative ones appeared -- after owners declined to advertise," the Express reports. Similar accusations were made by California small business owners last fall. Yelp officials deny that they move negative reviews. "We wouldn't be in business very long if we started duping customers," chief operating officer Geoff Donaker says.
East Bay Express |
02-18-2009 8:32 am |
Industry News
Small Local Businesses Not Keeping Up With Online Presencenew
Though 63 percent of consumers and small business owners turn to the internet first for information about local companies and 82 percent use search engines to do so, only 44 percent of small businesses have a website and half spend less than 10 percent of their marketing budget online, according to new research from Webvisible and Nielsen.
The Center for Media Research |
02-13-2009 8:25 am |
Industry News
Oklahoma Gazette Wins Top Honors in State Press Association Awardsnew
The Gazette won one of nine 2008 Sequoyah Awards in this year's Oklahoma Press Association Better Newspaper Contest. The Sequoyah Award, the highest honor in the contest, is based on total points accumulated in all events. The alt-weekly received first place awards in News Content, Layout & Design, Advertising, Sales Promotion, In-Depth Enterprise, Personal Columns, Feature Writing and Photography. It placed second in Editorial Comment; third in Community Leadership; and fourth in News Writing. "A quality alternative weekly," one judge commented. "Great photography. Clever headlines ... wish our paper could attract all those plastic surgeon ads."
Oklahoma Press Association |
02-11-2009 8:42 am |
Honors & Achievements
Survey: Marketers Cutting Costs, Reducing Budgetsnew
Marketing Daily |
02-11-2009 8:45 am |
Industry News
Village Voice Media Execs Talk Web Strategy
VVM's digital publishing strategy has been in the news quite a bit lately, whether it was the company's partnership with a social-networking site or its use of Digg to help drive traffic to its stories. Chief operating officer Scott Tobias and web and digital operations director Bill Jensen spoke with AAN News this week about where the paper is going with web publishing. They tell us that digital is a growth area for VVM, both in terms of pageviews and revenue, and they talk about new projects like geo-targeted ads and a national food website.
(FULL STORY)
AAN News |
02-10-2009 4:28 pm |
Industry News
Judge: Companies Must Contract For 'Unique' Visitorsnew
Ruling on a lawsuit brought against WebMD, a New York judge says that the term "visitors" in an online ad contract does not mean "unique visitors." Judge Doris Ling-Cohan added that if companies want guarantees of unique visitors, they must spell out that expectation in the contract.
Online Media Daily |
02-10-2009 9:19 am |
Industry News
Ticketmaster, Live Nation to Mergenew
CNET |
02-10-2009 3:24 pm |
Industry News
Tags: Management, Retail Advertising
Online Marketing's Bright Spot: In-Text Adsnew
Fortune |
02-09-2009 12:00 pm |
Industry News
Memphis Flyer Cuts Salariesnew
Editor Bruce VanWyngarden reports that employees at Flyer parent company Contemporary Media, Inc. are taking four or eight percent pay cuts, and that the company is suspending its 401(k) matching program. "The cuts are intended to be temporary and will be reevaluated at the end of the second quarter," VanWyngarden writes.
The Memphis Flyer |
02-06-2009 9:58 am |
Industry News
Survey: Free Papers Faced 'Exceedingly Tough' Fourth Quarter
The Association of Free Community Papers' fourth-quarter member survey (not available online) showed many free-circulation community newspapers and shoppers finishing a difficult year with an exceedingly tough fourth quarter. Seventy-three percent of respondents reported that fourth-quarter revenue was down, compared to 66 percent that had reported a year-over-year sales decline in the third quarter. The decreases spanned the country, according to AFCP, but suburban markets were harder hit than urban and rural areas.
The Association of Free Community Papers |
02-04-2009 9:11 am |
Industry News
