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Judge: Companies Must Contract For 'Unique' Visitors

By AAN Staff
february 10, 2009  09:19 am
Ruling on a lawsuit brought against WebMD, a New York judge says that the term "visitors" in an online ad contract does not mean "unique visitors." Judge Doris Ling-Cohan added that if companies want guarantees of unique visitors, they must spell out that expectation in the contract.
View full article at Online Media Daily
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