AAN News
AAN East 2004 Photo Gallerynew
AAN |
03-03-2004 3:01 pm |
Association News
AAN Publishers Seek Best Way to Identify Readers
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
(FULL STORY)
Marty Levine |
02-23-2004 3:35 pm |
Industry News
AAN to Host Reception at ShoWest March 24
AAN Staff |
02-20-2004 7:29 pm |
Association News
AAN East Marked by Feisty Exchanges and Nose-Flute Playing
Ruth Hammond |
02-11-2004 12:07 pm |
Association News
Alt-Weekly Advertiser Tower Records Files for Bankruptcynew
Competition from behemoth discounters like Wal-Mart and free downloading of music from the Internet had the giant record retailer singing a sad song in court Monday. The 93-store chain based in West Sacramento, Calif., intends to keep operating its stores as it reorganizes, its chief executive tells Reuters.
Reuters |
02-10-2004 6:34 pm |
Industry News
AAN West 2004 Photo Gallerynew
AAN |
02-03-2004 6:05 pm |
Association News
Being Boring Is Way to Win the White House, Jerry Brown Says at AAN West
Ruth Hammond |
01-28-2004 6:37 pm |
Association News
Still the Buzz: Washington Post Writer Kicked at AAN Conventionnew
Reporters who kick butt can get their butt kicked, too. It happened to Richard Leiby at the 1994 AAN convention in Boston. Leiby's recent appointment as the Post's gossip columnist spurred Press Action editor Mark Hand to try to get to the bottom of the juicy story. Who put out the hit on Leiby? Who delivered the kick? What was the motive? Has all been forgiven? Leiby graciously tells Hand he would love to attend another AAN gathering, but "I'll be sure to pack my ass armor…just in case." The outfit he wore in Iraq might do.
Press Action |
01-27-2004 6:58 pm |
Industry News
Alternative Newspapers Announce Solid National Ad Growth in 2003new
Two of the main rep firms for alternative newsweeklies had significant gains in national advertising in 2003, E&P reports following an announcement by AAN today. The Ruxton Group, which represents 28 newsweeklies, experienced a 17 percent increase over 2002. Alternative Weekly Network, which represents more than 100 newsweeklies, had a 6 percent increase in national sales over 2002.
Editor & Publisher |
01-14-2004 6:38 pm |
Industry News
Good Company, Comfortable Digs, Hot Topics at AAN West and AAN East
AAN Staff |
01-08-2004 5:58 pm |
Association News
National Ad Sales Up in 2003; Local Sales a Mixed Bag
If the economy is reviving, many AAN papers are still waiting for the signs to show up in their ad revenues. Although national ad sales went up last year, papers reported mixed results in local advertising, their mainstay. Reasons to be hopeful in 2004 include increases in real estate and recruitment ads, diversification of ad categories, and the notion that merchants and the public have grown tired of brooding and want to feel optimistic about their economic prospects again. Sales staff need to "get the message out there" about what alternative newsweeklies have to offer, says Jim Wolf, Village Voice Media's vice president of national advertising.
(FULL STORY)
Ruth Hammond |
01-07-2004 1:49 pm |
Industry News
Holiday Guides Can Be Naughty or Nice
"When you talk about holiday gift guides, it sounds very un-alternative," Baltimore City Paper Publisher Don Farley says. Maybe so, but while some AAN papers publish gift guides devoted solely to advertising, others season the ads with sex and satire and the kind of edgy content that would never make it past mainstream-media gatekeepeers.
(FULL STORY)
Ann Hinch |
12-22-2003 5:43 pm |
Industry News
Tags: Editorial, Retail Advertising
Unconventional Pols to Keynote Regional Conferences
AAN Staff |
11-25-2003 5:21 pm |
Association News
Sex Ads are "Law Enforcement Tip Sheets," says E&P Columnistnew
Like many big-city alternative newspapers, sex ads
fill the back pages of the New York Press,
and. according to the paper's classified manager,
"It's not a secret that most of the girls are
prostitutes." Furthermore, police officials "in
some cities" buy classifieds to set up sting
operations and they also "pressure" classified
managers to give up the names of their adult
advertisers, Allan Wolper reports. "We know that
almost
every one of those ads involve sex for money
," says Sgt. Chris Bray of Phoenix vice, which
places undercover ads in the Phoenix New
Times as well as The
Arizona Republic. "We make about 10 arrests a
month from the ads and get about eight
convictions."
Editor & Publisher |
11-12-2003 1:18 pm |
Industry News
Mixed Data on Local Advertisingnew
How fast the market for local advertising is
recovering — or even if it is recovering — has
become a subject of intense speculation along
Madison Avenue. For those arguing whether or
not there is evidence of a comeback, the answer
echoes that from the old Certs commercial: Stop,
you're both right.
New York Times |
10-08-2003 8:52 am |
Industry News
Tags: Retail Advertising
