AAN News
Study: Only 5 Percent of Young People Rely Heavily on Daily Newspapernew
Reuters |
07-11-2007 11:47 am |
Industry News
Online Traffic at Daily Newspaper Sites Down in Junenew
Editor & Publisher |
07-11-2007 11:43 am |
Industry News
Prince to Distribute New CD as Free Newspaper Insert in UKnew
CNET News |
07-10-2007 5:36 pm |
Industry News
Tags: Marketing, Retail Advertising
IAB to Develop Standard Web Video Audience Measurementnew
paidContent.org |
07-10-2007 11:04 am |
Industry News
Nielsen Scraps Page Views For 'Time Spent' Online Measurementnew
New York Times |
07-10-2007 9:44 am |
Industry News
Valley Advocate Starts Partnership With Bilingual Newspaper
In an effort to reach out to the region's growing Hispanic population, the Western Massachusetts alt-weekly has entered a content-sharing partnership with La Prensa del oeste de Massachusetts (The Press of Western Mass.), a monthly English-Spanish newspaper. La Prensa's editor and publisher Natalia Munoz will contributing an occasional column to the alt-weekly, and some Valley Advocate stories will run in La Prensa. In addition, the Advocate is rolling out an ad campaign targeting La Prensa's Hispanic readers.
(FULL STORY)
New Mass. Media, Inc. Press Release |
07-09-2007 3:58 pm |
Press Releases
Bay Guardian Gets Hat Tip from Editor & Publishernew
In its annual list of 10 newspapers that "do it right," E&P has singled out the San Francisco Bay Guardian as "the archetype of the politically involved, locally focused alternative newspaper that's an alert and occasionally rabid watchdog." Editor/publisher Bruce Brugmann tells E&P that he worries that he and his wife and Bay Guardian co-founder Jean Dibble "are almost anachronisms" in today's media environment, with their brand of crusading alt-journalism. "Every good newspaper man ought to be controversial," Brugmann says.
Editor & Publisher |
07-09-2007 11:01 am |
Honors & Achievements
Eugene Weekly Holds Jingle Contest
The alt-weekly put out a call for local musicians to create 30-second jingles, and plenty responded. There are now 26 jingles in the running for the possibility of being featured in local radio ads for the Weekly. Readers are currently listening to and voting on the best jingles online, and the winner of the reader's poll will also receive a $500 prize. "We will probably cut the [radio] spot with an all-star band in different genres," says Bill Shreve, the Weekly's director of Marketing and Advertising. He adds: "We've gotten a pretty good buzz off this thing."
AAN News |
07-03-2007 3:08 pm |
Industry News
'Newspaper' vs. 'Content' Biz is a 'False Dichotomy,' Consultant Saysnew
"The biggest problem I have with the framing is that it's a supply-side question, which means there's hardly a wrong answer to it," says newspaper consultant Terry Garrett. The alt-weekly veteran discussed "Making Decisions in a Complex and Changing Media Market" at this year's AAN convention, and has begun a series of blog posts on the state of the alt-weekly industry as he sees it. "The implication in the subtle difference between the two choices is that you may be spending too much time on non-core business function and too little on your newspapers," he says. "The two ways to prove that is to ask demand-side questions first and to accurately measure your performance in operations against the best success standards." He lays out four key "demand-side" questions for newspapers:
- What information do consumers want?
- What does that information accomplish for them?
- How do they get it?
- Are their preferences for what they want and how they get it changing, and if so in what ways?
Don't Panic Blog |
07-03-2007 9:34 am |
Industry News
Search Engine Optimization Can Also Be Used to Sabotage Websitesnew
Forbes |
07-02-2007 1:06 pm |
Industry News
Study: Social Networking Sites Reflect U.S. Class Dividenew
BBC News |
06-26-2007 2:21 pm |
Industry News
Boston Phoenix Mobile Launches With Summer Preview Guide
The Phoenix brings a summers worth of events right to your cell phone.
(FULL STORY)
Boston Phoenix Press Release |
06-26-2007 9:24 am |
Press Releases
Report: Online Ad Networks Used to Infect Computersnew
ClickZ News |
06-25-2007 9:25 am |
Industry News
Yahoo Merging Web Search and Display Advertising Operationsnew
BBC News |
06-25-2007 9:14 am |
Industry News
Farewell PortlAANd 2007, We Hardly Knew Yenew
Representing 90 AAN member papers and many non-members as well, 588 alties converged on Portland last weekend for a rousing 30th annual AAN Convention. There were senators, strip club tours, former US attorneys, marching bands, scores of informative sessions, and, of course, parties galore. If you missed it, or if you just want to relive your treasured memories, you can always head over to the first-ever official convention blog, which now features blog posts by convention attendees and AAN staff, as well as links to the many folks who wrote about the confab for their own papers or websites. If you've seen coverage we're missing, you can e-mail editor (at) aan.org.
PortlAANd 2007 |
06-22-2007 11:51 am |
Association News
