AAN News
Study: Marketers' Budgets Likely To Plunge Furthernew
Marketing Daily |
08-22-2008 10:00 am |
Industry News
Facebook Tests Engagement Adsnew
Online Media Daily |
08-22-2008 9:02 am |
Industry News
Worcester Magazine Sold to Local Weekly Publishersnew
The Holden Landmark Corp. yesterday purchased the alt-weekly from Worcester Publishing Ltd. for an undisclosed sum, according to reports. Landmark owns four community weeklies in Central Massachusetts and a monthly parenting magazine. Owner and publisher Allen Fletcher tells the Worcester Business Journal that he sold the magazine because he had arrived "at a time in my life when I was looking to make a change. It's a personal path I've been on for a few years." He told the Telegram & Gazette that the paper was in good health, with this year seeing a 30 percent increase in revenues over last year. Landmark publisher Gareth Charter says they have "no interest whatsoever in suburbanizing Worcester Magazine," but he hopes it can expand the company's advertising reach, by allowing businesses to target the city as well as individual suburbs where Landmark already has weeklies. The deal is expected to close Aug. 29.
Worcester Telegram & Gazette | Worcester Business Journal |
08-20-2008 8:01 am |
Industry News
Study: Consumers More Likely to Act on Ads Seen on Local Media Sitesnew
Adweek |
08-20-2008 10:42 am |
Industry News
Palo Alto Weekly to Combine Print Editions, Launch 'E-Daily'new
Late next month the Weekly will begin publishing a single weekly print edition every Friday and a new electronic edition, "Express," Monday through Friday, publisher Bill Johnson announced last week. (The Weekly is unique among AAN members in that it currently produces two print products each week, one on Wednesday and one on Friday.) "Our vision is to increasingly rely on our website and our daily electronic edition to provide local news and sports coverage, and to use our newspaper to present in-depth and feature coverage, plus summaries of the week's news," he says. The move reflects changing reading preferences and the increased prominence of the internet, while offering the added benefit of reducing the paper's carbon footprint, Johnson says.
Palo Alto Weekly |
08-18-2008 12:20 pm |
Industry News
Video Ad Study Shows High Engagement Ratesnew
Online Media Daily |
08-18-2008 8:32 am |
Industry News
Study: Younger Hispanics Respond Better To Bilingual Online Marketingnew
Marketing Daily |
08-18-2008 8:30 am |
Industry News
Long Island Press Partners with Another Weekly for Ad Salesnew
The Press is partnering with The Independent "to offer advertisers a two-paper deal that officials at the free weeklies tout as an 'all Island' option," Newsday reports. The deal was hatched a few months ago during a meeting of the papers' publishers and key officials to discuss a "strategic alliance," according to Michael Castonguay, chief financial officer of the Long Island Press. "It's an advertising-marketing partnership that we hope will expand as we continue to grow on Long Island," he says. According to Newsday, the Press has a circulation of more than 97,000, and the Independent has a circulation of about 20,000.
Newsday |
08-15-2008 8:54 am |
Industry News
Facebook Tests Ads Packaging Video, Commentsnew
Online Media Daily |
08-15-2008 9:00 am |
Industry News
Isthmus Presents Madison's Favorite Block Party
Isthmus Press Release |
08-14-2008 11:33 am |
Press Releases
OpenTable, Zagat Partner To Enable Mobile-Based Reservationsnew
Online Media Daily |
08-12-2008 8:15 am |
Industry News
New Fashion Magazine Will Launch Only On iPhonenew
Folio: |
08-12-2008 8:14 am |
Industry News
Portland Phoenix Launches 2008 'Portland Phoelympics'
The Portland Phoenix has created a local alternative to the Beijing Olympic Games, the 2008 Portland Phoelympics, which will be "free of smog, lead toys, forced child-labor, political oppression, and large, ancient walls," according to a press release. "The Phoenix is proud to have created an international event worthy of the great city of Portland," said Marc Shepard, associate publisher of the Phoenix and president of the IPC (International Phoelympic Committee). "We expect the economic impact of these games on the city to be substantial, as we've already spent close to $47 on equipment, and that does NOT include our bar tab and first aid supplies."
(FULL STORY)
Portland Phoenix Press Release |
08-06-2008 9:02 am |
Press Releases
LA Weekly Announces Lineup for Third Annual Detour Music Festivalnew
Billboard |
07-31-2008 8:58 am |
Industry News
Tags: Marketing, L.A. Weekly
Santa Barbara Named One of '10 That Do it Right' by E&P
Editor & Publisher has recognized the Santa Barbara Independent as one of 10 newspapers of note, in their annual "10 That Do It Right" feature. The Independent is the only AAN member on this year's list (the Bay Guardian made the cut last year), which showcases newspapers in the US that are "performing in one particular aspect -- from marketing to online video -- that merits consideration and maybe even emulation by their peers." E&P notes that the Independent has become the top source for local news in town by capitalizing on turmoil at the daily Santa Barbara News-Press and by focusing on its website. "When you talk about the paper of record, you really are assuming that's the paper that has the institutional memory," Indy editor-in-chief Marianne Partridge says. "The fact is, it's our paper that has all the institutional memory."
(FULL STORY)
Santa Barbara Independent Press Release |
07-30-2008 10:11 am |
Press Releases
