AAN News
Ad Agencies Use Instantaneous Data to Adjust Online Strategiesnew
The increasing amount of data available about online advertising is leading marketers to turn to data mavens to tweak campaigns based on what is and isn't working, the New York Times reports. Agencies can also use web ads to test out different themes, phrases and imagery before investing in old media ad buys, which are much more expensive. "It's nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers," Varick Media Management president Darren Herman says. "Before, nobody could really tell you that."
The New York Times |
06-02-2009 8:55 am |
Industry News
Convention Early Registration Deadline is Friday
Be sure to register for the 32nd annual AAN Convention by the end of the day on Friday, May 22 to obtain the early registration rate. The discounted rate for members is $325 per person, and for non-members it's $425. On May 23, rates will increase by $50 per person. Click here.
AAN |
05-21-2009 9:56 am |
Association News
The Village Voice Announces Additional Artists for Siren Music Festivalnew
The Village Voice Press Release |
05-20-2009 8:48 am |
Press Releases
Recession's Latest Victim: Hipsters?new
Matt Singer, formerly a staffer at the Ventura County Reporter, moved up the coast to Portland in October with hopes of landing another alt-weekly editorial gig. The Wall Street Journal reports that Singer's quest has been less-than-successful, and uses that anecdote as a springboard into a piece that details how cities like Portland are dealing with a continual influx of hipsters and fewer and fewer jobs. (A story BusinessInsider.com summarized as: "Hipsters In Portland Can't Get Jobs Writing For Alt-Weekly Newspapers.") Willamette Week gets a shout-out in the story as well, for its new "Restaurant Apocalypse" column, which keeps track of the city's myriad restaurant closings.
Wall Street Journal |
05-19-2009 9:43 am |
Industry News
The Village Voice Announces 2009 OBIE Award Winnersnew
The Village Voice |
05-19-2009 9:23 am |
Press Releases
Seven Days Starts News-Sharing Partnership With Local TV Stationnew
The Burlington, Vt., alt-weekly has entered into a content-sharing agreement with WPTZ NewsChannel 5. As part of this agreement, Seven Days contributors will appear twice a week during the station's 11 pm newscast. Elements of Shay Totten's political column will appear on Tuesday nights, in advance of the Seven Days' Wednesday distribution, and on Thursdays, music editor Dan Bolles will recommend upcoming events from "Notes on the Weekend," the paper's email newsletter.
Vermont Business Magazine (scroll to bottom of article) |
05-15-2009 8:45 am |
Industry News
Isthmus Announces Lineup for 2009 Jazz Festnew
Isthmus Press Release |
05-14-2009 3:05 pm |
Press Releases
Tickets On Sale for Village Voice's 'Creative Block' Arts Party
The Village Voice Press Release |
05-11-2009 12:37 pm |
Press Releases
Forecast: Interactive Marketing To Grow 11 Percent in 2009new
Online Media Daily |
05-11-2009 10:19 am |
Industry News
It's Official: The Onion Kills California Editionsnew
Confirming rumors that rippled through the blogosphere earlier this week, The Onion has announced it is discontinuing its distribution in San Francisco and Los Angeles. The company claims readership had actually increased in the two markets, according to SF Weekly, but bowed out due to an "abysmal" advertising climate.
SF Weekly |
05-07-2009 3:05 pm |
Industry News
The Stranger Launches Happy Hour iPhone Appnew
Cocktail Compass, which the alt-weekly rolled out last week, gives iPhone users information on the happy hours currently happening at bars close by. The app allows users to search for bars that have specific attributes, like wifi, dancing or outdoor seating, and it also includes a feature to call a local cab company when the drinking is done. Seattle Weekly responded to the Stranger's news by saying it had launched "the Ripper," a "game-changing new rotary phone app."
The Stranger |
05-05-2009 2:38 pm |
Industry News
East Bay Express Offers Web Solution for Local Businesses
The Express is now offering the LocalBizBlogs service, a do-it-yourself web publishing platform, to small businesses and networks. "Over half of the small businesses in the United States currently do not have a website, and many of those who do find it complicated, time consuming, or cost prohibitive to regularly update," Express publisher Jody Colley says. "LocalBizBlogs can either act as their primary website or a compliment to their legacy site."
(FULL STORY)
East Bay Express Press Release |
05-05-2009 11:50 am |
Press Releases
Orlando Weekly's 'Restaurant Week' Gets Mayor's Official Seal of Approval
Orlando Weekly Press Release |
05-01-2009 11:31 am |
Press Releases
The Other Paper Parent Company Files for Bankruptcy Protectionnew
Texas-based American Community Newspapers has filed for Chapter 11 bankruptcy protection two years after purchasing the Columbus, Ohio, alt-weekly as well as other media properties in the area. The company says the filing will not affect its day-to-operations and that its newspapers and magazines will continue to publish.
Business First of Columbus |
04-29-2009 8:47 am |
Industry News
The Village Voice Announces Initial Lineup for Siren Music Festivalnew
The Village Voice Press Release |
04-29-2009 9:53 am |
Press Releases
