AAN News
Twittering Our Way to Tucson [members only]
Richard Karpel |
06-24-2009 11:35 am |
AAN Staff Blog
Maui Time Weekly Publisher: Alt-Weeklies 'Haven't Innovated' Onlinenew
In an episode of the web TV show "This Week in Startups," Tommy Russo calls in via Skype to chat with host Jason McCabe Calacanis about new media and old (his bit starts about 5 minutes into the show). "Alt-weeklies were the innovative product to the daily newspaper 40 years ago," Russo says. "What's happened is that these papers haven't innovated; they haven't changed." He says that alt-weeklies, like the rest of the newspaper industry, have been barking up the wrong 'net tree. "'How do we get our papers online?' [is] not the right question. The question is: 'How do we dominate our market with news media through this new tool?'" Russo goes on to talk about how alts are well-positioned to become more robust multimedia outlets. "The advantage a weekly paper has is that we are on the streets," he says. "A lot of these online search companies are trying to get into the trenches with us -- but we're already there, we just don't realize it."
This Week in Startups |
06-24-2009 10:36 am |
Industry News
Analyst: Some Paid Advertising Will Be Lost for Good in Downturnnew
PricewaterhouseCoopers' Marcel Fenez tells the New York Times that after a 12 percent plunge this year, global ad spending will not climb back to 2007 levels for five years, largely due to the emergence of cost-free avenues like social media to disseminate branding messages. "It's different this time," he says. "There's obviously some element of cyclical in it, but our belief is that it is largely structural."
The New York Times |
06-22-2009 10:17 am |
Industry News
Online Publishers Association/comScore Study Looks at 'Silent Clicks'new
The study is "designed to move beyond the 'click' as a measure of online advertising success," Silicon Alley Insider reports. It assesses 80 branding campaigns across 200 websites over a month's time, analyzing consumer behaviors of users exposed to display advertising. "To date, measuring a brand campaign meant relying on the click," Online Publishers Association president Pam Horan says in a release. "In order to understand the value of the audiences that display advertising attracts, our study helps marketers think about real behavioral measures designed to move the needle."
Silicon Alley Insider |
06-19-2009 9:43 am |
Industry News
Five Papers Apply for AAN Membership, Six More Will Be Reviewed
Of the five hopefuls, there are some familiar names: Three have previously applied for membership and one first-time applicant is a sister paper of a current AAN member. The status of six current member papers will also be reviewed this year.
(FULL STORY)
AAN News |
06-18-2009 12:39 pm |
Association News
City Pages Launches 'Twin Cities Reader'new
The Reader, named for the Twin Cities alt-weekly that closed in 1997, is a local news aggregator being developed as a separate entity from the paper's Blotter blog. "This is it's own product, and it's meant to be a hub for finding the most important stories in the Twin Cities quickly," City Pages editor Kevin Hoffman tells AAN News in an email. "Whereas Blotter is highly voice driven, this is more like a map where the reader decides where to visit." The Reader apes the look of the notorious Drudge Report, a move Hoffman says was intentional. "The Drudge Report has long been the top national aggregator online, even for people who don't agree with Drudge's politics," he says. "We think that this is the format that people are used to for aggregators, and wanted to do something similar for local news."
City Pages |
06-18-2009 11:23 am |
Industry News
Report: Mobile Audience for Local Content is Upnew
comScore is reporting that the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009. The number of people accessing online directories has seen the greatest increase during the past year (73 percent), followed by restaurants (70 percent), maps (63 percent) and movies (60 percent).
comScore |
06-18-2009 10:44 am |
Industry News
Managing a Brand Online is Now a 'Seemingly Never-Ending Battle'new
The New York Times |
06-18-2009 12:43 pm |
Industry News
AAN's Long-Range Plans [members only]
Richard Karpel |
06-17-2009 9:33 pm |
AAN Staff Blog
Village Voice Announces Additional Artists, After Party for Siren Music Festivalnew
The Village Voice Press Release |
06-17-2009 2:32 pm |
Press Releases
The Texas Observer Names MOLLY Prize Winnernew
Houston Chronicle columnist Rick Casey has been awarded the 2009 MOLLY National Journalism Prize for a series about immigration. The awards, presented annually by the Texas Observer, recognize great American journalism and honor the memory of former Observer editor Molly Ivins. "Molly would have been thrilled at the scores of worthy entries and taken a little amused pride that this year's winner is a columnist for the Houston Chronicle, the newspaper where she began reporting as a summer intern," Observer CEO and publisher Carlton Carl says.
The Texas Observer |
06-16-2009 8:27 am |
Press Releases
VVM Launches Local Online Ad Network
The Voice Local Network will allow select publishers to monetize their content using Village Voice Media's locally based sales forces. VVM says the network is designed for web publishers that match both the content and the core demographics of its newspapers. "We've been working the streets, merchant to merchant, for years developing personal relationships in all of our cities," VVM president and chief operating officer Scott Tobias says. "Through these connections, we've developed a very high local CPM web business, and it's a natural evolution to help other publishers tap into our network of advertisers."
(FULL STORY)
Village Voice Media Press Release |
06-15-2009 1:01 pm |
Press Releases
Long Island Press' Shop Local Campaign Spins Off a Local Marketnew
The KIOLI Flea Market and Farmers Market, an extension of the Press' KIOLI (Keep It On Long Island) shop local campaign, kicked off last weekend on a Long Island college campus, the Daily News reports. The market, which features more than 200 vendors, will run every Saturday and Sunday this summer. Press publisher Jed Morey says he hopes the market will help bring a sense of community to shoppers. "The mall sort of took the soul out of the flea market, so I think this is us getting a little bit of our groove back," he says. "The malling of America is hopefully coming to a little bit of a close, and we will get back to promoting local business."
The Daily News |
06-10-2009 9:54 am |
Industry News
Facebook Rolls Out Vanity URLs This Weekendnew
CNET |
06-10-2009 8:32 am |
Industry News
How Apple's New iPhone Changes Mobile Marketingnew
Advertising Age |
06-09-2009 1:26 pm |
Industry News
