AAN News
Alternative Weeklies Buck Negative Trends, Says Journalism Studynew
An increase in outlets for journalism has meant static or even shrinking audiences for most news sources. The only sectors experiencing growth are "online, ethnic and alternative media," according to a report issued today by the Project for Excellence in Journalism. The report also said "alternative weeklies are arguably the most dynamic of all the media" and often delve "into areas that the mainstream dailies avoid or do not cover extensively—from city politics to government to entertainment."
Journalism.org |
03-15-2004 10:49 am |
Industry News
Newspaper Readership Down among Youthnew
More people are reading daily newspapers, but in 2003 they spent a minute less on the weekday paper and seven minutes less on the Sunday paper than they did the previous year. Readership continues to drop in the 18- to 24-year-old age group "despite fresh efforts by many papers to reach younger readers," Editor & Publisher reports. Highest readership was found among African Americans and those 65 and older. Findings are from a survey by the Readership Institute, a division of the Media Management Center at Northwestern University.
E&P |
03-05-2004 10:01 am |
Industry News
Tags: Circulation, Marketing
AAN East 2004 Photo Gallerynew
AAN |
03-03-2004 3:01 pm |
Association News
Gannett Youth Weekly Debuts in Rochester, N.Y.new
Insider, a youth weekly that promises to bring readers "Rochester Remixed," debuted Friday. Editorial content includes weird news, breezily written mainstream news, snapshots of young people having fun, and two articles identified as "big stories." The free tabloid targets ages 25 to 34, according to the Gannett daily paper that publishes it. That age group is "wildly underserved," says Democrat and Chronicle Editor Mike Johansson. AAN member City Newspaper is published in Rochester.
Rochester Democrat and Chronicle |
02-27-2004 5:16 pm |
Industry News
New York Times Won't Court Short-Attention-Span Readersnew
Chairman Arthur O. Sulzberger Jr. tells a journalism school audience his company has no intention of publishing any youth or commuter papers like the Chicago Tribune's Red Eye. Sulzberger considers such papers "condescending" and degrading to the readership, Mark Fitzgerald reports in Editor & Publisher. Sulzberger says the Times doesn't want to "become less than we are to reach an audience whose needs we wouldn't do a good job of meeting."
E&P |
02-25-2004 1:10 pm |
Industry News
AAN Publishers Seek Best Way to Identify Readers
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
(FULL STORY)
Marty Levine |
02-23-2004 3:35 pm |
Industry News
AAN to Host Reception at ShoWest March 24
AAN Staff |
02-20-2004 7:29 pm |
Association News
Gannett Swaps Papers with Georgia Media Chainnew
The deal reminds Nashville Scene writer Matt Pulle of the arrangement Village Voice Media and New Times Media made in October 2002 to each close a paper that competed in a market dominated by the other. That plan threw the Justice Department into a snit. In a surprise move Monday, Gannett traded its only sizable Georgia paper, The Times in Gainesville, to Morris Multimedia in exchange for two small papers in Tennessee. Gannett also acquired two weeklies in Tennessee's Rutherford County. "While the swap of several small newspapers is hardly Comcast buying Disney, it marks the crowning achievement in Gannett's stranglehold of the Middle Tennessee area," Pulle writes.
Nashville Scene |
02-18-2004 7:06 pm |
Industry News
Coast Weekly Changes Name to Monterey County Weekly
02-12-2004 2:56 pm |
Press Releases
AAN East Marked by Feisty Exchanges and Nose-Flute Playing
Ruth Hammond |
02-11-2004 12:07 pm |
Association News
New Youth-Oriented Tabs Avoid In-Your-Face Tone of Alternatives, Monitor Reportsnew
The new entertainment-focused papers popping up in cities across the U.S. are "a melange of Entertainment Weekly and Reader's Digest," delivering simple content and big photos, says The Christian Science Monitor. But don't expect them to carry Savage Love. AAN Executive Director Richard Karpel says content shaped by focus groups "doesn't create a very compelling product." Readership Institute Director John Lavine argues that the hundreds of thousands of readers who pick up the tabloids prove there's a market.
The Christian Science Monitor |
02-10-2004 3:17 pm |
Industry News
AAN West 2004 Photo Gallerynew
AAN |
02-03-2004 6:05 pm |
Association News
Iowa State Students Concerned about Gannett Plan to Distribute Free Papers on Campusnew
Student government representatives are debating whether the Gannett Newspaper Readership Program is a threat to the student paper, the Iowa Daily State. Gannett is asking student government to approve distribution of four newspapers on campus—the Gannett-owned Des Moines Register and USA Today as well as the Chicago Tribune and New York Times. Funding would come from a student fee of about $5 per semester. Mark Witherspoon, the student paper's adviser, tells Daily reporter Luke Jennett that Gannett aims to increase circulation so it can boost advertising rates. "Gannett is asking students to pay $270,000 to hurt campus life—to injure themselves," Witherspoon says.
Iowa State Daily |
02-02-2004 11:49 am |
Industry News
Alt-Weeklies Position Their News Racks to Defend against Gannettnew
Daily papers have treated alternative newsweeklies with contempt, but it seems "that even that small share of local advertising revenue that is often a weekly paper's sole means of support is now coveted by the big boys," writes News Editor James Shannon in a MetroBEAT cover story. In February, Gannett's Greenville News will launch a youth-oriented weekly, The Link, to compete with the Greenville, S.C., alternative paper. Alt-weekly publishers in other cities tell Shannon how they dealt with the Gannett challenge. Boise Weekly Editor-in-Chief Bingo Barnes says he "spent the first month driving around and moving our racks and newsstands back into prime locations."
MetroBEAT |
01-29-2004 11:20 am |
Industry News
Being Boring Is Way to Win the White House, Jerry Brown Says at AAN West
Ruth Hammond |
01-28-2004 6:37 pm |
Association News
