AAN News
Video Ad Study Shows High Engagement Ratesnew
Online Media Daily |
08-18-2008 8:32 am |
Industry News
Study: Younger Hispanics Respond Better To Bilingual Online Marketingnew
Marketing Daily |
08-18-2008 8:30 am |
Industry News
Boulder Weekly Turns 15, Prints Biggest Issue Evernew
"It's been quite a ride at the helm of this wacky ship," writes publisher Stewart Sallo in this week's 15th-anniversary issue. "We've sailed through uncharted waters as the only weekly ever to succeed in Boulder, Colo., despite many serious obstacles throughout the years." Sallo notes that despite the "well-publicized woes of the newspaper industry," the Weekly is "riding an unprecedented wave of growth," which he largely chalks up to the purchase of the Colorado Daily by E.W. Scripps Co., which also owns another Boulder paper, the Camera. "Much like any other corporate-consolidation effort, this event created a more formidable, unified competitor for us, which caused the problem-solving minds at the Weekly to dig deeper in search of a strategy that would keep our ship sailing smoothly."
Boulder Weekly |
08-15-2008 12:57 pm |
Industry News
Long Island Press Partners with Another Weekly for Ad Salesnew
The Press is partnering with The Independent "to offer advertisers a two-paper deal that officials at the free weeklies tout as an 'all Island' option," Newsday reports. The deal was hatched a few months ago during a meeting of the papers' publishers and key officials to discuss a "strategic alliance," according to Michael Castonguay, chief financial officer of the Long Island Press. "It's an advertising-marketing partnership that we hope will expand as we continue to grow on Long Island," he says. According to Newsday, the Press has a circulation of more than 97,000, and the Independent has a circulation of about 20,000.
Newsday |
08-15-2008 8:54 am |
Industry News
Creative Loafing Lays Off Two Staffers and One Freelance Criticnew
CL's Atlanta editor Ken Edelstein reports that he laid off two editorial staffers on Monday: Senior editor Scott Freeman and senior writer David Lee Simmons. In addition, the St. Petersburg Times reports that CL's Tampa paper has let go of Lance Goldenberg, who'd been a freelance film critic for the paper for 19 years. In his statement, Tampa editor David Warner said that the hole in film coverage will be filled with staff writers from CL's newly acquired papers in Chicago and Washington.
Creative Loafing (Atlanta) | St. Petersburg Times |
08-15-2008 8:46 am |
Industry News
Facebook Tests Ads Packaging Video, Commentsnew
Online Media Daily |
08-15-2008 9:00 am |
Industry News
Westword Cartoonist Unveils '56 Faces of the Democratic Convention'new
For the past 56 weeks, staff cartoonist Kenny Be has studied the 56 delegations headed to Denver for the Democratic National Convention, and shared his research results in a weekly cartoon called "Delegating Denver." With the convention just around the corner (Aug. 25-28), the cartoons are now collected in a single slideshow on Westword's site. Editor Patricia Calhoun says AAN-member papers are free to excerpt parts of the cartoon in print or link to it online, accompanied by their own commentary. In addition, the Sacramento News & Review has made available free of charge to AAN members a piece from Tom Hayden on what to expect from Denver, and the significance of it all for the future of the country. For more details on that piece, which is available today, email Cosmo Garvin at cosmog (at) newsreview.com
Westword |
08-14-2008 8:23 am |
Industry News
Isthmus Presents Madison's Favorite Block Party
Isthmus Press Release |
08-14-2008 11:33 am |
Press Releases
ComScore Creates New Measures For Ad Networksnew
Online Media Daily |
08-14-2008 10:56 am |
Industry News
Study: Mobile Messaging To Increase 15 Percent By 2012new
Online Media Daily |
08-14-2008 8:25 am |
Industry News
Study Finds Growing Reliance On Ad Networksnew
A new study on digital pricing by the Interactive Advertising Bureau and Bain & Company found that ad networks handled 30 percent of major web publishers' sales in 2007 compared to just 5 percent the prior year, Online Media Daily reports. The study concludes that this trend could negatively impact overall web revenue, since CPMs earned through ad networks are usually a fraction the going rates for display inventory sold directly by major publishers.
Online Media Daily |
08-12-2008 12:04 pm |
Industry News
Honolulu Weekly Discontinues Local Pol's Columnnew
New editor Ragnar Carlson tells the Honolulu Advertiser the Weekly will no longer run a column by Hawai'i Democratic Party chairman Brian Schatz.
"It has really nothing to do with the content of Brian's pieces but more to do with our responsibility to report aggressively on local politics," he says. Schatz had written the column since 2007 after he left the state House for an unsuccessful run for Congress.
The Honolulu Advertiser |
08-12-2008 8:13 am |
Industry News
OpenTable, Zagat Partner To Enable Mobile-Based Reservationsnew
Online Media Daily |
08-12-2008 8:15 am |
Industry News
New Fashion Magazine Will Launch Only On iPhonenew
Folio: |
08-12-2008 8:14 am |
Industry News
Times-Shamrock Papers Join Ruxton Media Group
Baltimore City Paper, Metro Times, Orlando Weekly and the San Antonio Current are as of today exclusively represented by Ruxton for national print advertising, according to a press release. The papers will join their newly-acquired sister paper, the Cleveland Scene, as part of the advertising network owned and operated by Village Voice Media. VVM chief operating officer Scott Tobias says the discussions about joining Ruxton began while VVM and Times-Shamrock were negotiating the sale of the Scene earlier this year. The addition of the four papers means Ruxton has a print presence in 50 American cities, including all of the top 20 markets, with a total weekly print circulation of more than 3.6 million.
(FULL STORY)
Ruxton Media Group Press Release |
08-11-2008 9:02 am |
Press Releases
