AAN News

L.A. Weekly Founder Launches Free Magazine and Web Sitenew

Jay Levin, who started the Weekly in 1978, says that RealTALK LA magazine, a monthly free glossy to debut in May, will "re-invent the concept of a city magazine." Its sister publication, Realtalkla.com, "is intended to create a new Los Angeles online community," and will be live in late April. Karen Fund, former chair and associate publisher of the Weekly, joins Levin's team as publisher and executive vice president of RealTALK Media Group, the publications' parent company.
RealTALK Media Group Press Release  |  02-15-2007  2:49 pm  |  Industry News

Weekly Dig's Director of New Media Wins Bacon-Eating Contestnew

Jim Stanton, recently hired by the Dig "to rehabilitate the paper's disastrously bad website," out-consumed a dozen or so other hardcore pork eaters at Cambridge's Atwood's Tavern. "I'm glad all my perseverance and hard work paid off," Stanton tells the Emerson College TV show Afterhours.
Afterhours  |  02-15-2007  10:55 am  |  Honors & Achievements

Newspaper Web Sites Dominate Local Streaming Video Advertisingnew

According to a new study by Borell Associates, newspaper Web sites netted $81 million in locally spent streaming-video advertising while local TV Web sites took in $32 million in 2006, E&P reports. Borell also notes that several categories, including real estate and automotive, accounted for the bulk of streaming video ads.
Editor & Publisher  |  02-14-2007  12:58 pm  |  Industry News

Seattle Weekly's Founding Editor to Launch Regional News Sitenew

David Brewster, who sold his interest in the Seattle alt-weekly in 1997, has recruited two other former Weekly staffers to work on Crosscut, which will cover Washington, Oregon, Idaho, Montana and parts of British Columbia, according to the Seattle Times. Former Managing Editor Chuck Taylor will be Crosscut's editor, while former Editor-in-Chief Knute "Skip" Berger will write for the site, set to launch March 12. Brewster says he started working on Crosscut about 18 months ago, to counteract "the growing fatalism of Seattle journalism."
The Seattle Times  |  02-14-2007  12:36 pm  |  Industry News

'New Generation of Hidden Influencers' Builds Buzz Onlinenew

In an examination of the growing influence of social bookmarking sites (like Digg.com, Del.icio.us, Newsvine.com and others), the Wall Street Journal ferrets out and profiles the "handful of users" who are key influencers, from a 12-year-old Canadian to the proprietor of an antique rug store in Italy. "The opinions of these key users have implications for advertisers shelling out money for Internet ads, trend watchers trying to understand what's cool among young people, and companies whose products or services get plucked for notice," the Journal says. "It's even sparking a new form of payola, as marketers try to buy votes."
Wall Street Journal  |  02-13-2007  5:18 pm  |  Industry News

New Line Cinema and DoubleClick Create Live Internet Adsnew

The ads for the upcoming film "The Number 23" featured confessions -- from obsessions with Justin Timberlake to fears of dying -- taped live at a bar in Washington, D.C. and broadcast online, the Times reports. "Big marketers are excited about video because it's a very familiar format," says John Paulson, president of G2 Interactive. "It doesn't feel as foreign to them as in the old days of a banner ad or Web site content."
New York Times  |  02-13-2007  4:12 pm  |  Industry News

Yahoo Launches Mobile Display Adsnew

After testing mobile banner ads in the U.S. last November with Pepsi, Yahoo this week launched display advertising for cell phones in 18 countries, including the U.S., Online Media Daily reports. The ads will allow users to click-to-call marketers directly or link to mobile sites for more information on offers. The mobile ad market was $1.4 billion this year, and is expected to grow to $2.9 billion by 2011, according to JupiterResearch.
Online Media Daily  |  02-13-2007  12:23 pm  |  Industry News

Washington City Paper Launches Redesigned Websitenew

Admitting it "has had a rather checkered history when it comes to our commitment to the Web," the paper announces it is moving into "the mid-2000s" with its newly reconfigured site. Among the changes: the blogs are no longer using Blogger, i.e., an open-source software solution; a "toolbox" with listings and classifieds has been added to each page on the site; and the previously pay-for-access editorial archives are now free.
Washington City Paper  |  02-12-2007  1:14 pm  |  Industry News

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