AAN News

As Belts Tighten, Ad Execs Are Considering Fewer Outletsnew

Ad salespeople are expected to have to face increased competition for a dwindling number of media slots being planned by ad executives, according to a new report by Advertiser Perceptions Inc. "The study finds that the number of media brands being 'considered' by advertisers and agencies has declined precipitously, meaning individual media outlets will be facing their toughest competition ever when vying for a slice of what are also likely to be smaller advertising pies," Media Daily News reports. The two mediums facing the greatest reduction in consideration slots? Online and print, respectively.
Media Daily News  |  10-01-2008  10:20 am  |  Industry News

More on Creative Loafing's Bankruptcy Protection Filing

When Creative Loafing filed for Chapter 11 bankruptcy protection yesterday, the news was widely reported. AAN News scoured the wires, separated the wheat from the chaff, and collected some of the pertinent information and opinion. (FULL STORY)
AAN News  |  09-30-2008  1:27 pm  |  Industry News

Creative Loafing Files for Chapter 11 Bankruptcy Protectionnew

The company, which owns Creative Loafing papers in Atlanta, Charlotte, Sarasota and Tampa, as well as the Chicago Reader and Washington City Paper, filed for Chapter 11 bankruptcy protection this morning, the St. Petersburg Times reports. City Paper editor Erik Wemple reports that CEO Ben Eason discussed the filing with top company officials in a conference call this morning, and said that the bankruptcy filing would allow CL's six papers to establish a greater online presence while the company reorganizes its operations. A corporate memo on the filing says it "has little to do with the acquisition" of the Reader and City Paper last year. Eason also said that the move entails no liquidation or layoffs. In fact, the Chapter 11 filing will roll back editorial staff cuts at the papers, Wemple writes. MORE: Read more about the move from Creative Loafing (Tampa), the Reader, Crain's and Bloomberg News.
The St. Petersburg Times | Washington City Paper  |  09-29-2008  12:15 pm  |  Industry News

Washington City Paper Shifting to More Web-Centric Approachnew

The Georgetown Voice's nearly 3,000-word story on the alt-weekly looks at how it is evolving under the ownership of Creative Loafing, and how the paper is fighting to maintain its identity -- and market share -- despite having fewer resources. "You want to create a rich environment and then bring it down into the print," says CL CEO Ben Eason, who is currently focused on uniting the company's six papers as a national web presence. "Without a doubt, the web is a far richer environment than print." Editor Erik Wemple says he sees the paper a year from now as being "very, very, very much a web machine." But publisher Amy Austin adds that, while online advertising revenue is quickly growing for City Paper, it still only makes up approximately 5 percent of the paper's total revenue, which has been in decline. By 2006, the paper's net revenue -- traditionally around 15 percent -- had fallen to 4.7 percent.
The Georgetown Voice  |  09-26-2008  4:27 pm  |  Industry News

Google's G1 Takes On iPhone and Mobile Webnew

Online Media Daily  |  09-24-2008  8:48 am  |  Industry News

iRex Technologies Releases a New E-Reader Modelnew

The New York Times  |  09-22-2008  2:10 pm  |  Industry News

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