AAN News
Study: Young Adults More Responsive to Ads in Email than on Social Netsnew
Among 18- to-34-year-olds, consumers are more likely to be influenced to make purchases based on email marketing messages and direct mail than from ads or marketing on social networks, according to a new white paper from Ball State University and ExactTarget. "It is too easy to assume that the media consumers who (sic) choose for their own news, information and entertainment are by default the best media to use for marketing messages," says Mike Bloxham, director of Insight and Research at Ball State University's Center for Media Design.
Online Media Daily |
10-23-2008 11:47 am |
Industry News
Google Upgrades Analytics Functionsnew
Online Media Daily |
10-23-2008 8:47 am |
Industry News
AP Launches Verve Wireless-Powered Mobile App for BlackBerrynew
Online Media Daily |
10-22-2008 9:30 am |
Industry News
Find AAN on Facebook and LinkedIn
Are you a member of Facebook or LinkedIn? If so, AAN invites you to join our groups on each of these social networking sites. Click here to join us on Facebook, and here to do so on LinkedIn.
AAN |
10-20-2008 9:35 am |
Association News
Court Filings Shed Light on Creative Loafing's Financesnew
According to a case management summary (pdf) filed in Creative Loafing's bankruptcy proceedings on Monday, revenues are off at the six-paper alt-weekly chain. Atlanta Magazine's Steve Fennessy reports that when CL was looking for financing to purchase the Chicago Reader and Washington City Paper, it projected the expanded company would see revenues of $43 million in fiscal year 2008. But the court filing says that revenue in FY08, ending June 30, 2008, was $35 million, and predicts that sales in the first quarter of FY09 will be only $3.5 million. In other CL bankruptcy news, Washington City Paper has published a statement from one of the company's lenders, Atalaya, which says the bankruptcy filing was "unfortunate and unnecessary," and assures "all interested parties that Atalaya has no intention of attempting to shut down the business." MORE: City Paper editor Erik Wemple talks to the George Washington University student paper The Hatchet about the changes in store as the paper shifts focus.
Atlanta Magazine | Washington City Paper |
10-16-2008 11:43 am |
Industry News
Survey: Digital Ad Spend Up At The Expense of Traditionalnew
The Center for Media Research |
10-16-2008 8:58 am |
Industry News
Online Display Ad Prices Fall To Lowest Point This Yearnew
Online Media Daily |
10-15-2008 8:29 am |
Industry News
MySpace Launches Self-Service MyAdsnew
Media Daily News |
10-14-2008 10:12 am |
Industry News
Monterey County Weekly: Looking Good at 20
The Weekly celebrates an historic milestone with a special 20th anniversary issue that hit the streets (and the web) yesterday. The 200-page issue, which is saddle stitched and features the Weekly's first-ever glossy cover, "takes a long backwards glance at the people, the institutions, the buildings, the parties and the natural disasters that have helped shape the community" since Coast Weekly (the paper's original name) debuted in the fall of 1988. "The community support has been fantastic for this issue, in much the same way it has been for the last twenty years," says founder and CEO Bradley Zeve.
(FULL STORY)
Monterey County Weekly Press Release |
10-10-2008 8:18 am |
Press Releases
UBS Cuts Online Advertising Outlooknew
Online Media Daily |
10-10-2008 8:19 am |
Industry News
Internet Advertising Up 15.2 Percent In First Half 2008new
Online Media Daily |
10-08-2008 9:15 am |
Industry News
Washington City Paper Editor Talks More About the Changes to Comenew
In a conversation with D.C.-area public radio host Kojo Nnamdi about "the changing face of City Paper," Erik Wemple says that "perhaps a little too much has been made of" his previous comments on the fate of long-form narrative pieces in the paper. Those stories are "an incredible abyss of work," he says. "We could not really sustain that sort of investment, while at the same time feeding the website." However, he adds, "it's not as if we will stop doing long narrative altogether," it will just be less often. He also notes that long-form narratives often don't generate much web traffic, and that Creative Loafing has made the web a priority. "If we don't come up with models that push web traffic, we are dead, and I am out of a job," Wemple says.
WAMU-FM |
10-07-2008 8:58 am |
Industry News
Still More on the Creative Loafing Bankruptcy Filingnew
On Atlanta Magazine's blog, former Creative Loafing (Atlanta) staffer Steve Fennessy talks to Ben Eason -- who he calls "a tireless networker with a love of jargon" -- and a few worried staffers about this week's filing. Eason reiterates a few points he's been making to the press this week, and adds that, despite his web-first strategy, he doesn't envision a time when his publications don't produce actual newspapers. MORE: Read more from Creative Loafing's John Sugg, Washington City Paper's Angela Valdez, Gawker, and consultant Mark Potts.
Atlanta Magazine |
10-02-2008 12:31 pm |
Industry News
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How I Got That Story: Tracy Moore and Matt Sullivan
In the fifth installment of this year's "How I Got That Story" series, the Nashville Scene writers Tracy Moore and Matt Sullivan talk about their work on Nashville Cream, which garnered a first-place win in the blog category. In a city so strongly associated with country music, they chose to go a different way with the Scene's music blog, which has helped it stand out. "There's a misconception that Tennessee only covers country and honky tonk," Moore says, "So when I took over [the site], I really made the rock scene my thing."
(FULL STORY)
AAN News |
10-02-2008 10:35 am |
Association News
Portland's Rival Alt-Weeklies Team Up in Court and Win Shield Casenew
On Feb. 1, someone named "Ronald" posted a comment about a local businessman named Terry Beard on
both the Portland Mercury and Willamette Week websites. Ronald's message "was Greek to me," the Mercury's Amy Ruiz writes, "but Terry Beard sure didn't appreciate it." He took both papers to court to get them to reveal the anonymous commenter's IP address. The papers' attorneys fought the motion, arguing that Oregon's Media Shield Law protects the information. The plaintiff's lawyer countered by contending that the shield law only applies to news gathering, not the passive reception of information. On Monday, Judge James E. Redman sided with the papers, and agreed that the IP address was protected under the state shield law. However, he noted that "if the comment had been totally unrelated to the blog post," then the shield law might not have applied.
The Portland Mercury |
10-02-2008 9:17 am |
Legal News
