AAN News
Recruiter Demand for Applicants with MBAs on the Risenew
After a lull in demand for people with master's degrees in business administration, companies are once again looking for folks who have MBAs.
MSNBC |
04-18-2005 10:14 am |
Industry News
Tags: Classified Advertising
Montana Close to Passing Legal-Notices Law
Spurred by the lobbying effort of Missoula Independent publisher Matt Gibson, a bill extending legal-notice advertising to free-circulation newspapers passed the Montana state legislature yesterday. The bill must now be signed by Governor Brian Schweitzer to become law. Ironically, Gibson's primary opposition was the Montana Newspaper Association, for which he serves as a member of the board of directors. According to Gibson, a former member of the AAN Board, "AAN publishers need to be alerted to the practical reality that a periodical mailing permit, as commonly required in legal notice statutes, accomplishes very little to protect the people’s right to know. It does not ensure minimum reach or distribution, nor does it require independent verification of circulation. It's superfluous, and legislators can be convinced to change to law."
04-14-2005 1:01 pm |
Industry News
Rating the Value of Section Pricingnew
Facing an ever-growing number of media competitors, a handful of daily newspapers have recently taken a page from their broadcast brethren. Rather than charging advertising rates based loosely on their total print circulation, the common metric employed throughout the industry, each paper is experimenting with a rate structure based on the number of people who are actually reading or using each individual section.
Presstime |
04-14-2005 9:54 am |
Industry News
A Thinning Marketnew
Like many people who spent their careers putting mostly black ink on white paper so it could be thrown on people's porches at 5 a.m., I have been worrying about the future of newspapers. Most of the content newspapers provide is available free online and many of our best advertisers have found they can reach their best customers more efficiently using lower-cost, Web-based alternatives.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
One of the essential facts newspaper ad people never talk about is the inherent inefficiency in newspaper advertising — and that this inefficiency is what drives profitability. In fact, the old Newspaper Advertising Bureau created a clever marketing name for the phenomenon — The Thin Market Concept — and used it to get customers to buy more ads.
Editor and Publisher |
04-06-2005 10:30 am |
Industry News
Online Local Ad Spend to Grow 46% in '05new
LOCAL AD SPENDING ONLINE BALLOONED 28 percent to $2.7 billion last year, according to a report released Monday by research company Borrell Associates. The report, "What Local Web Sites Earn: 2005 Survey," based on a survey of Web sites of 2,177 local media properties, predicts even higher expansion--46 percent, to $3.9 billion--this year. Local marketers of computer-related services spent the largest proportion of their ad budgets--7.3 percent--online, followed by bars and restaurants--3.3 percent--and business-to-business advertisers--3.2 percent. Borrell defined local advertising as "advertising placed by locally based businesses for locally focused online messages."
Online Media Daily |
04-05-2005 9:04 am |
Industry News
Malpractice: Study Hits Hospital Ads in Newspapersnew
Many of the nation's top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for -- concealing risks and playing on fear, vanity and other emotions to attract patients, a study found. The study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money, the researchers said.
Editor & Publisher |
03-29-2005 9:47 am |
Industry News
Tags: Classified Advertising
Real Estate Image Ad Templatesnew
View and download 44 different ad templates perfect for real estate agents seeking to market themselves in print and online newspapers.
Newspaper Association of America |
03-16-2005 5:03 pm |
Industry News
Tags: Classified Advertising
Study Finds Newspapers More "Influential" Than TV, Radionew
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
MediaDailyNews |
02-15-2005 10:27 am |
Industry News
AAN Releases Sales Training White Papers to Members
AAN Staff |
02-10-2005 5:51 pm |
Association News
Hybrid Market Powering Up in Canadanew
Hybrid autos only hold a tiny fraction of Canada's vehicle market but they are gaining momentum. Sales of the gasoline-electric powered autos jumped more than six-fold from 2003 to about 2,300 units last year and industry watchers predict business could double or triple again this year. The observers said yesterday the only factors that could stymie major growth in hybrid vehicles is a decline in the overall auto market, falling gas prices or not enough supply to meet demand.
Toronto Star |
02-01-2005 10:00 am |
Industry News
Modest Ad Outlook for 2005new
Overall economic growth was more consistent in 2004 than 2003, rising at what many economists considered an "above-trend" level. When the final figures are in for the full year, 2004 will probably have an increase in Gross Domestic Product of about 4.4 percent. That is about a full percentage point above what many consider to be the underlying growth potential for the economy
Presstime |
02-01-2005 9:48 am |
Industry News
Craigslist Goes Globalnew
International Herald Tribune |
01-18-2005 9:55 am |
Industry News
Wealthy Gen X-ers Rely on the Internetnew
Affluent young adults between the ages of 25 and 34 are more familiar with--and dependent on--the Internet than other online consumers, which leads them to engage in a broader range of online activities, according to a report from JupiterResearch.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
MediaDailyNews |
01-12-2005 9:56 am |
Industry News
Online Newspapers Drive Vehicle Buyersnew
The Internet's impact as a research tool for car buyers is greater than ever. It is both a persistent influence and a displacement medium for the more traditional ways auto manufacturers and dealers use to reach buyers. CNW Marketing Research of Bandon, Ore., has taken an in-depth look at which media influence buyers at various stages in their purchase decisions, and which formats Internet users consider to be effective.
The Digital Edge |
12-28-2004 9:32 am |
Industry News
Tags: Classified Advertising
Craigslist Costs Newspapers Millions in Ad Revenuenew
Popular community web site Craigslist, which launched in the mid-1990s, has cost newspapers in the San Francisco Bay area from $50 million to $65 million in employment advertising revenue, a consulting group said Monday.
INTERNETWEEK.com |
12-27-2004 6:10 pm |
Industry News
