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Malpractice: Study Hits Hospital Ads in Newspapers

By AAN Staff
march 29, 2005  09:47 am
Many of the nation's top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for -- concealing risks and playing on fear, vanity and other emotions to attract patients, a study found. The study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money, the researchers said.
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