Online Local Ad Spend to Grow 46% in '05

april 5, 2005  09:04 am
LOCAL AD SPENDING ONLINE BALLOONED 28 percent to $2.7 billion last year, according to a report released Monday by research company Borrell Associates. The report, "What Local Web Sites Earn: 2005 Survey," based on a survey of Web sites of 2,177 local media properties, predicts even higher expansion--46 percent, to $3.9 billion--this year. Local marketers of computer-related services spent the largest proportion of their ad budgets--7.3 percent--online, followed by bars and restaurants--3.3 percent--and business-to-business advertisers--3.2 percent. Borrell defined local advertising as "advertising placed by locally based businesses for locally focused online messages."