AAN News
Alt-Weekly Adult Ads Lead to Sex Sting in Seattle Suburbnew
After an investigation that began when a detective saw an ad for Paradise Tanning in the Seattle Weekly's "sensual" section in August, the Everett, Wash., police have cited one employee of the spa with prostitution, reports the Daily Herald. An undercover detective and three other men working with police say they were offered sex for money at the spa, according to a search warrant filed Monday in Everett Municipal Court. Paradise also placed ads in The Stranger. "I'm not sure why people think police don't look at these newspapers. We are paying attention and we will respond as we need to," Everett police Sgt. Robert Goetz says.
The Daily Herald |
02-07-2007 1:12 pm |
Industry News
Alt-Weeklies to Get Share of Ad Dollars 'Redirected' by Realtornew
In an effort to reach more of the growing 20- and 30-something market of real estate purchasers, Edina Realty of the Upper Midwest is redirecting about half of its almost $8 million annual ad budget to "media more commonly frequented by Gen X and Gen Y readers," including electronic billboards, regular radio spots, the Internet and alt-weeklies, according to McClatchy Newspapers. "To move forward over the next five to 10 years, we have to be positioned differently than we have been in the past," Edina President Bob Peltier tells McClatchy.
McClatchy Newspapers via the Monterey Co. Herald |
02-05-2007 3:49 pm |
Industry News
Three More Alt Weeklies Join SelectAlternatives
5,862,000 page views in January
(FULL STORY)
Select Alternatives Press Release |
02-01-2007 5:32 pm |
Press Releases
When Will Web Advertising Deliver On its Promise?new
Although an increasing number of marketers are shifting dollars to the Internet, surveys suggest that readers still vastly prefer print ads, says Tacoda System's Dave Morgan, who notes that online publishers "are still giving consumers a terrible experience when it comes to the vast majority of ads" placed on their Web sites. Morgan explains why he thinks the online advertising experience will catch up to print by the end of 2008. MORE MORGAN: Why online brand advertising won't go the way of automated auctions.
MediaPost |
01-26-2007 2:24 pm |
Industry News
Job Search Site Syndicates Job Listingsnew
SimplyHired.com launched a service yesterday that allows Web publishers to present contextual links to job ads, reports Online Media Daily. The program is like Google AdSense for job listings, with links to recruitment ads that are relevant to the subject matter of the sites on which they are posted. The company's CEO says the program is designed for smaller publishers. "What this new offering allows us to do is really take the job search that's on our site out to the various niche communities," he says.
Online Media Daily |
01-25-2007 12:18 pm |
Industry News
Tags: Classified Advertising, Management
Daily Newspaper Association Forecasts Slight Ad Gain in 2007new
The Newspaper Association of America expects ad revenue for its members to increase 1.2 percent this year, it announced recently at a Bear Stearns Virtual Advertising Summit. Bear Stearns is more pessimistic, expecting a decline of at least 1 percent, reports Editor & Publisher.
Editor & Publisher |
01-23-2007 11:44 am |
Industry News
Liptak: Fair Housing Laws 'Tangle of Contradictions'new
A fair-housing group has sued the Web-based matching service Roommates.com over allegedly discriminatory real-estate ads, leading New York Times legal columnist Adam Liptak to question the efficacy of congressional attempts to strike a balance between fair housing and free speech.
Under the Fair Housing Act of 1968, Liptak notes, discrimination itself is not necessarily illegal when choosing roommates and tenants, but advertisements that suggest as much are. And the Communications Decency Act of 1998 immunizes Web publishers from lawsuits for the same kinds of discriminatory classified ads that land print publishers in hot water.
The New York Times |
01-22-2007 4:19 pm |
Industry News
Tags: Classified Advertising
Online Dating Industry Pow-Wows in Miaminew
iDate, the annual conference of the Internet dating industry, kicked off at the Miami Beach Convention Center on Monday, reports the Miami Herald. One of the meeting's major themes will be how to win over (and win back) users of youth-oriented social networking sites like Facebook and iLike, which are being used by young people to find dates. ''Traditional online dating sites (like Match.com) are feeling the pinch,'' says one conference participant.
The Miami Herald |
01-17-2007 12:41 pm |
Industry News
Tags: Classified Advertising, Management
Web Putting Brakes on Total Ad Spendingnew
Adotas |
01-09-2007 6:22 pm |
Industry News
Media Buyers: Ad Spending Will be Healthy in 2007new
Media Life Magazine |
01-09-2007 5:38 pm |
Industry News
Match.com Relaunches in Updated Campaignnew
The online dating giant will now feature user blogs and celebrity advice on making personal ads more effective; the changes will be announced in a national TV, radio and print campaign, according to Brandweek. Match.com has captured almost half of the $515 million online dating market, which experienced slowing growth in 2006.
Brandweek |
01-02-2007 1:28 pm |
Industry News
Tags: Classified Advertising
Q&A: Advertising's Future on the Internetnew
Variety |
12-21-2006 4:41 pm |
Industry News
Survey: 56% Recall Ads in Online Video Contentnew
More than two-thirds of Internet users who were surveyed view online video content, and a majority of them remember online video ads, finds a new study by Burst Media. One in four of the users also said they prefer video to "inert online ads," according to a representative of the company. Burst Media is an Internet advertising network.
Editor & Publisher |
12-20-2006 3:47 pm |
Industry News
Report: Online Help Wanted Ads Outpace All Other Medianew
Mark another milestone in the shift from print to processor: Advertisers will spend $5.9 billion in online help wanted ads this year, compared with $5.4 billion in newspaper ads, says a new report from Borrell Associates. The research firm expects the online recruitment ad surge to continue, reaching $10 billion by 2011, reports Editor & Publisher. The biggest hits will be taken by the major dailies, which are expected to lose 20% of their annual recruitment revenue in the next five years. Small newspapers, however, are expected to fare better due to lower prices and more targeted readerships, the report says.
Editor & Publisher |
12-20-2006 2:01 pm |
Industry News
Major Marketers Take Risks With Online Campaignsnew
An elaborate Procter and Gamble marketing campaign that included ads in dozens of alt-weeklies is a sign of the rapidly changing advertising philosophies at blue-chip companies, reports the New York Times. The slick and subtly tongue-in-cheek $1 million campaign, "Men With Cramps," quietly rolled out in September and ultimately generated enough buzz to rate a mention on "The Tonight Show With Jay Leno.” The Times notes that other corporate heavies experimenting with non-traditional marketing include American Express, Cadbury Schweppes, Coca-Cola, Ford Motor, and General Electric. The P&G campaign was crafted to highlight the company's ThermaCare line of heat pads, which helps menstrual pain.
The New York Times |
12-19-2006 5:15 pm |
Industry News
