Report: Online Help Wanted Ads Outpace All Other Media

december 20, 2006  02:01 pm
Mark another milestone in the shift from print to processor: Advertisers will spend $5.9 billion in online help wanted ads this year, compared with $5.4 billion in newspaper ads, says a new report from Borrell Associates. The research firm expects the online recruitment ad surge to continue, reaching $10 billion by 2011, reports Editor & Publisher. The biggest hits will be taken by the major dailies, which are expected to lose 20% of their annual recruitment revenue in the next five years. Small newspapers, however, are expected to fare better due to lower prices and more targeted readerships, the report says.