AAN News
European Ticket Broker Viagogo Invades U.S. Marketnew
TechCrunch |
08-07-2007 9:48 am |
Industry News
Can You Use Flickr Pics in Ads?new
Advertising Lab |
08-03-2007 5:44 pm |
Industry News
Survey: Fewer Renters are Becoming Homeownersnew
Inman Real Estate News |
08-03-2007 5:29 pm |
Industry News
Tags: Classified Advertising
There are Twelve Kinds of Ads (video)new
Slate |
08-03-2007 5:25 pm |
Industry News
AAN Distributes White Paper on Public Affairs Advertising
Alternative newsweeklies have always struggled to attract their fair share of political, public affairs and nonprofit advertising. Earlier this year, AAN commissioned a study by Fenton Communications -- the Washington, D.C.-based communications firm that represents MoveOn.org, Save Darfur, Rock the Vote, People for the American Way, and a host of other progressive organizations -- to find out why. The results of their research were mailed today to AAN publishers. While Fenton doesn't sugarcoat the problems alt-weeklies face in the political advertising space, they do offer several ideas about how we can improve our position. In the coming months, AAN will work on a number of action items contained in the report.
AAN |
08-02-2007 6:11 pm |
Association News
College Students Growing More Receptive to Mobile Adsnew
MarketingVox |
08-02-2007 2:45 pm |
Industry News
AAN Releases 2007 Convention Survey Results [members only]
AAN Staff |
08-01-2007 12:44 pm |
Association News
Toyota to Introduce Lower-Priced Priusnew
LA Times |
08-01-2007 1:22 pm |
Industry News
Will Real Estate Ads Return to Newspapers After Housing Slump?new
It's an open question, reports Associated Press, after talking to several real estate executives who say they are moving more of their advertising online. "For our agents, newspapers are an old standby," says Abby Lee, director of regional advertising for a major real estate franchisor. "With younger agents, there’s a trend of going online. There’s a realization that’s where they need to be." Newspaper publishers need to move more aggressively to hold on to real estate advertising, argues Charlie Diederich, the director of marketing and advertising at the Newspaper Association of America. "We’ve got to improve both our print but especially our online products ... so consumers will continue to come to us first so we can deliver that audience to the professional realtor," Diederich tells AP.
AP via Editor & Publisher |
07-30-2007 3:45 pm |
Industry News
Reader Editor Says CL Acquisition Not a Sad Day for Chicago
In a staff message sent Friday, Alison True admits there "are reasons
to be distressed by a change this big," but claims there are also "reasons to be optimistic" about the sale to Creative Loafing, including the new owners' pledge to maintain editorial independence and enhance the paper's business operations. MORE FROM CHICAGO: In an anonymous post on a Reader blog, a recently hired salesperson remembers why s/he took a large pay cut to take a job at the paper: "I did it because I love the Reader, and I have loved it since I was 15 years old sneaking away from the burbs and into the city searching for the comforting yellow newspaper dispenser. ... I wanted to be around people that keenly observed the world and cared about the people living in it, the people other than themselves with stories to tell. And I found that. Here at the Chicago Reader."
(FULL STORY)
Alison True |
07-30-2007 2:11 pm |
Industry News
Housing Market Struggles Expected to Persist All Yearnew
New York Times |
07-27-2007 10:25 am |
Industry News
Tags: Classified Advertising
Who Will the New Creative Loafing Turn to For National Ads?new
CEO Ben Eason tells Editor & Publisher he's not sure if the now-six paper chain will continue to use the Alternative Weekly Network (AWN) for national ad sales or switch over to the competing Ruxton Group, which currently handles ad sales for the Chicago Reader and Washington City Paper. "We have been longtime AWN folks," he says. Ruxton, which was founded by the Reader, is now owned by Village Voice Media. Eason says figuring this out is one of his top priorities. He also tells E&P that strength in the national ad market is a key aspect of this week's deal. "Now with Chicago and D.C., all of the sudden you have enough critical mass and it becomes a go-to place for ad agencies on Madison Avenue," he says.
Editor & Publisher |
07-26-2007 12:22 pm |
Industry News
Creative Loafing CEO Meets With Chicago Reader Staffnew
The Reader's Michael Miner reports that Ben Eason didn't focus on editorial matters in Wednesday's meeting, but rather on "web opportunities, regaining ground lost to Craiglist in classified advertising, and the efficiencies of centralizing the design work in Atlanta," a change Miner notes "is likely to cost a dozen or so Reader employees their jobs." After the meeting, when Miner asked Eason about editorial, he said "it's everything" -- but Miner isn't so sure that's Creative Loafing's approach. He thinks the Creative Loafing papers' design "doesn't respect the stories it ought to serve. If the centralized design staff makes this the look of the Reader ... I think readers will judge it as antithetical to what they've understood the Reader to be." According to Miner, Creative Loafing will turn the Reader into a one-section tabloid, a change the old owners were also planning.
Chicago Reader |
07-26-2007 11:01 am |
Industry News
Print Help-Wanted Index Tumbles to 49-Year Lownew
Editor & Publisher |
07-26-2007 4:30 pm |
Industry News
Tags: Classified Advertising
47 Percent of Real Estate Brokers, Agents to Increase Marketing Budgetsnew
Inman Real Estate News |
07-26-2007 9:55 am |
Industry News
