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Will Real Estate Ads Return to Newspapers After Housing Slump?

By AAN Staff
july 30, 2007  03:45 pm
It's an open question, reports Associated Press, after talking to several real estate executives who say they are moving more of their advertising online. "For our agents, newspapers are an old standby," says Abby Lee, director of regional advertising for a major real estate franchisor. "With younger agents, there’s a trend of going online. There’s a realization that’s where they need to be." Newspaper publishers need to move more aggressively to hold on to real estate advertising, argues Charlie Diederich, the director of marketing and advertising at the Newspaper Association of America. "We’ve got to improve both our print but especially our online products ... so consumers will continue to come to us first so we can deliver that audience to the professional realtor," Diederich tells AP.
View full article at AP via Editor & Publisher
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