Classified Advertising

HotSwap Launches Video Classifieds for Auto Advertisersnew

TechCrunch | 09-10-2007 11:09 am | Industry News

Why Some Print Ads Work and Why Many Completely Failnew

Advertising Age | 09-10-2007 11:02 am | Industry News

Tags: Classified Advertising, Design & Production, Marketing, Retail Advertising

AAN Announces New AltWeeklies.com Application for iPhone Users

AAN has developed a special application for iPhone users (iphone.altweeklies.com), which displays AltWeeklies.com headlines and links to AAN member papers' content. While the application was specifically developed for the iPhone, it works on other mobile devices as well. (FULL STORY)

AAN Staff | 09-07-2007 12:59 pm | Association News

Tags: Circulation, Classified Advertising, Design & Production, Editorial, Electronic Publishing, Financial, Management, Marketing, Retail Advertising, Association of Alternative Newsweeklies

Jupiter: Offline Influence on Online Search Yields 39 Percent Conversionnew

Center for Media Research | 09-06-2007 11:07 am | Industry News

Tags: Classified Advertising, Management, Marketing, Retail Advertising

AAN Announces Conference Schedule for 2008

The annual convention will be held in Philadelphia on June 5-7, with the Philadelphia City Paper hosting the event. In an unusual arrangement, the association will host back-to-back conferences this winter in San Francisco, with a Web Publishing Conference on Jan. 30-Feb. 1, and AAN West on Feb. 1-2. And in addition to the Alternative Journalism Writing and Design Workshop to be held in Evanston, Ill. on Aug. 15-16, AAN will organize a Publishers Conference for the first time in 2008, date and location still TBD. (FULL STORY)

AAN Staff | 09-05-2007 3:53 pm | Association News

Tags: Circulation, Classified Advertising, Design & Production, Editorial, Electronic Publishing, Financial, Management, Marketing, Retail Advertising

The Village Voice Playfully Responds to Criticism on Adult Adsnew

When the New York Press was sold to Manhattan Media in early August, the new CEO announced the paper would stop running "explicit" ads. The National Organization for Women and some op-ed writers took that opportunity to put more pressure on the Voice and New York magazine to also stop running the ads. The Voice "fired back by defiantly running eight naked ladies on the cover" a few weeks ago, the New York Observer reports. Editor Tony Ortega tells the Observer that the cheeky cover was his idea. "The subject of our adult ads has been brought up lately in the local press," Ortega says. "I thought the best response from the newsroom was to poke some fun at ourselves." Manhattan Media CEO Tom Allon tells the Observer that, while he thinks "the punchline was only clear to a small sliver of their readership," he's glad to have stirred up the attention. "Clearly it was a nod to us and to our decision," he says. "I was flattered that they thought that a decision we made warranted a Voice cover."

The New York Observer | 09-04-2007 10:01 am | Industry News

Tags: Classified Advertising, Editorial, Management, The Village Voice, New York Press, Tony Ortega