AAN News
Editors Do More with Less in San Antonio
Jared Jacang Maher |
07-06-2004 2:55 pm |
Association News
The Boston Phoenix Offers Text-Messaging Flirtation Servicenew
The alt-weekly has been advertising a text-messaging application known as txt2flirt, which is intended to appeal especially to young adults, Jennifer Saba reports in Editor & Publisher. Those who register can ask to be matched with someone else nearby and then tap out messages to communicate with a prospective friend or date. Each message costs 50 cents to send, and a share of the resulting income goes to the paper. The company that develops and handles the technology, g8wave, is a division of Tele-Publishing International, which is a division of Phoenix Media/Communications Group. The group owns The Boston Phoenix.
Editor & Publisher |
05-26-2004 10:33 am |
Industry News
LEO Responds to Being Removed from Krogernew
The Louisville, Kentucky, weekly was among four publications banned from Kroger, three of them for having sexually suggestive content (in LEO's case, apparently, its adult ads). But what about the sexual content of Cosmopolitan, which is still on the racks, asks executive editor and founder John Yarmuth. He argues that the selective banning constitutes censorship. In an accompanying article, Tom Peterson interviews public relations professionals about Kroger's strategy.
Louisville Eccentric Observer |
05-19-2004 3:42 pm |
Industry News
Alt-Weeklies Need to Catch Up on Web Advertising, Consultants Say
Alternative newsweeklies have what it takes to attract online advertising. They're highly local. They have a young, tech-savvy readership. But the papers are still in the Dark Ages when it comes to Internet advertising, says ad sales consultant Mike Blinder (pictured), who will speak at the AAN convention in San Antonio in June. He and other experts urge the industry to follow the lead of some of the larger AAN papers and make their Web strategies more cutting-edge.
(FULL STORY)
John Ferri |
05-13-2004 2:56 pm |
Industry News
Paper Wants TV Station to Clarify Accusation of Pimpingnew
Creative Loafing Charlotte "is still waiting for some kind of clarification or retraction after a March 16 WCNC-TV report that had a Charlotte-Mecklenburg vice officer saying that CL is kind of a pimp for illegal 'spas,'" Shannon Reichley writes. No one on the broadcast accused the daily Charlotte Observer, which runs the same ads, of pimping, the alt-weekly's media columnist complains. Still, she's never liked the fact that the two papers earn cash from businesses she describes as legitimate but "sleazoids."
Creative Loafing Charlotte |
04-09-2004 10:54 am |
Industry News
Boston's Weekly Dig Satirizes Its Larger Rivalnew
The new issue of the Dig looks a lot like The Boston Phoenix, with bylines that are plays on the names of Phoenix staff writers. The Boston Globe Names columnists Carol Beggy and Mark Shanahan report that the parody is the latest episode in a dispute over advertising tactics (third item). Dig publisher Jeff Lawrence has challenged Phoenix publisher Stephen Mindich to a one-mile footrace on April 19, with the loser required to make a donation to charity. Mindich hasn't responded.
Boston Globe |
03-30-2004 11:54 am |
Industry News
Alcohol Fuels Alt-Weeklies' Ad Revenues
Readers who are young (but not too young) and active attract peddlers of drink to alt-weeklies, and it shows in all the ads promoting liquor, beer and clubs. To compete with radio for those coveted ad dollars, some AAN papers cosponsor pub crawls, beer fests and jazz festivals—any event that involves good times and a bit to imbibe. Regional and national purveyors of alcohol are taking notice.
(FULL STORY)
John Ferri |
03-25-2004 8:14 pm |
Industry News
AAN East 2004 Photo Gallerynew
AAN |
03-03-2004 3:01 pm |
Association News
AAN Publishers Seek Best Way to Identify Readers
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
(FULL STORY)
Marty Levine |
02-23-2004 3:35 pm |
Industry News
AAN to Host Reception at ShoWest March 24
AAN Staff |
02-20-2004 7:29 pm |
Association News
AAN East Marked by Feisty Exchanges and Nose-Flute Playing
Ruth Hammond |
02-11-2004 12:07 pm |
Association News
Alt-Weekly Advertiser Tower Records Files for Bankruptcynew
Competition from behemoth discounters like Wal-Mart and free downloading of music from the Internet had the giant record retailer singing a sad song in court Monday. The 93-store chain based in West Sacramento, Calif., intends to keep operating its stores as it reorganizes, its chief executive tells Reuters.
Reuters |
02-10-2004 6:34 pm |
Industry News
AAN West 2004 Photo Gallerynew
AAN |
02-03-2004 6:05 pm |
Association News
Being Boring Is Way to Win the White House, Jerry Brown Says at AAN West
Ruth Hammond |
01-28-2004 6:37 pm |
Association News
Still the Buzz: Washington Post Writer Kicked at AAN Conventionnew
Reporters who kick butt can get their butt kicked, too. It happened to Richard Leiby at the 1994 AAN convention in Boston. Leiby's recent appointment as the Post's gossip columnist spurred Press Action editor Mark Hand to try to get to the bottom of the juicy story. Who put out the hit on Leiby? Who delivered the kick? What was the motive? Has all been forgiven? Leiby graciously tells Hand he would love to attend another AAN gathering, but "I'll be sure to pack my ass armor…just in case." The outfit he wore in Iraq might do.
Press Action |
01-27-2004 6:58 pm |
Industry News
