AAN News

Latino Coverage Is Crucial for Many Alt-Weeklies

According to the latest U.S. census, Latinos are now the country's largest minority group. With this in mind, the question of how alt-weeklies serve this important segment of the population becomes one of increased urgency. Marty Levine reports for AAN News on how papers from Miami, Fla., to Columbus, Ohio, to Orange County, Calif., are addressing the issue of Latino coverage in their area. It may surprise no one that, for each paper, the questions -- as well as the answers -- are unique to the community they serve. (FULL STORY)
Marty Levine  |  06-15-2004  6:06 pm  |  Industry News

LEO Responds to Being Removed from Krogernew

The Louisville, Kentucky, weekly was among four publications banned from Kroger, three of them for having sexually suggestive content (in LEO's case, apparently, its adult ads). But what about the sexual content of Cosmopolitan, which is still on the racks, asks executive editor and founder John Yarmuth. He argues that the selective banning constitutes censorship. In an accompanying article, Tom Peterson interviews public relations professionals about Kroger's strategy.
Louisville Eccentric Observer  |  05-19-2004  3:42 pm  |  Industry News

Weekly Resolves Not to Use Word That Offended—Except in Quotesnew

Alt-weeklies may have to stop branding themselves as the papers unafraid to print the word "fuck." Editor Ben Fulton says Salt Lake City Weekly was briefly kicked out of Wal-Mart "because we used the f-bomb in our paper," Glen Warchol reports in The Salt Lake Tribune. City Weekly lost a week's distribution at the chain after a self-identified Christian stumbled upon the word in its pages and complained to the store's regional managers. Wal-Mart let the paper return based on promises of increased vigilance about the use of profanity.
The Salt Lake Tribune  |  03-15-2004  11:50 am  |  Industry News

Alternative Weeklies Buck Negative Trends, Says Journalism Studynew

An increase in outlets for journalism has meant static or even shrinking audiences for most news sources. The only sectors experiencing growth are "online, ethnic and alternative media," according to a report issued today by the Project for Excellence in Journalism. The report also said "alternative weeklies are arguably the most dynamic of all the media" and often delve "into areas that the mainstream dailies avoid or do not cover extensively—from city politics to government to entertainment."
Journalism.org  |  03-15-2004  10:49 am  |  Industry News

Newspaper Readership Down among Youthnew

More people are reading daily newspapers, but in 2003 they spent a minute less on the weekday paper and seven minutes less on the Sunday paper than they did the previous year. Readership continues to drop in the 18- to 24-year-old age group "despite fresh efforts by many papers to reach younger readers," Editor & Publisher reports. Highest readership was found among African Americans and those 65 and older. Findings are from a survey by the Readership Institute, a division of the Media Management Center at Northwestern University.
E&P  |  03-05-2004  10:01 am  |  Industry News

AAN Publishers Seek Best Way to Identify Readers

Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for. (FULL STORY)
Marty Levine  |  02-23-2004  3:35 pm  |  Industry News

Podcast