AAN News

New Youth-Oriented Papers Lack Vision, AAN Says

Free newspapers aimed at young readers are, for the most part, "just dumbed-down versions of a daily newspaper," writes AAN'S Roxanne Cooper, in an editorial published in the International Newspaper Marketing Association's monthly magazine. Basing a newspaper's content on market research instead of a creative vision is getting it backwards. And if young people have such short attention spans, why are so many of them reading books during their commutes? (FULL STORY)
Roxanne Cooper  |  12-11-2003  11:08 am  |  Industry News