Decisive Advantage: How We Make Up Our Minds

Pittsburgh City Paper | April 12, 2010
As an assistant professor of social and decision sciences at Carnegie Mellon University, Corey Morewedge spends a lot of time studying why we make bad choices. He's earning a reputation for his innovative way of testing behavior -- an approach that's as likely to find him experimenting on Carson Street drunks as in a lab.

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