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Decisive Advantage: How We Make Up Our Mindsnew

As an assistant professor of social and decision sciences at Carnegie Mellon University, Corey Morewedge spends a lot of time studying why we make bad choices. He's earning a reputation for his innovative way of testing behavior -- an approach that's as likely to find him experimenting on Carson Street drunks as in a lab.
Pittsburgh City Paper  |  Chris Potter  |  04-12-2010  |  Science

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