What's Next in SEO?
june 10, 2010 12:37 pm
By now, most publishers have come to terms with the basics of search engine optimization, but don't get too comfortable. Mike Volpe, from web marketing company HubSpot, will
be in Toronto to explain the changes to the way in which search engines work. Volpe will give conventioneers tips on how to adapt and optimize your website in order to remain competitive in the future.
As an example, he says, SEO is becoming more time-sensitive and more personal. Google's new search index, Caffeine, just announced this week, will use more "real-time" results, which means that timely news and blog posts, as well as social media status updates, will become increasingly important to maintaining high search visibility. In addition, Volpe says search engines are beginning to use your physical location and search history more, and will eventually move into social search, which adds what your connections like and use to the mix. Many of these developments could bode well for alt-weeklies, which have strong content based around a locality and often have robust social communities. But that won't do you much good if you are falling on the second or third search pages. After Volpe's talk, you should be ready to make changes to your site that will prepare you for the future of SEO.
