AAN Association of Alternative Newsmedia

Creative Loafing (Atlanta) Undergoes Head-to-Toe Redesign

By AAN Staff

june 11, 2010 02:15 pm

Creative Loafing (Atlanta) Undergoes Head-to-Toe Redesign

This week the paper debuted its drastically redesigned print publication and also rolled out changes to its website. Editor-in-chief Mara Shalhoup says the process began about nine months ago, with questions like "What if we turned the paper into the type of publication that existed only in our imaginations?" and "What was to stop us from rethinking ... everything?" The print overhaul was led by newspaper designer/art director Ron Reason, who goes into detail about the process and the thinking behind a number of decisions in a blog post.

View full article at Creative Loafing (Atlanta)