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RedEye Hasn't Hurt Reader's Existing Advertising

By AAN Staff
september 17, 2003  04:14 pm
RedEye Hasn't Hurt Reader's Existing Advertising
So says Chicago Reader Publisher and COO Jane Levine (pictured), who admits that Tribune Publishing's new youth-oriented daily tabloid has made it more difficult to reach Tribune clients who don't advertise in the Reader. "It's just easier for them and way cheaper" to add RedEye to their Tribune media spend, Levine tells Media Daily News. "These papers are going after, and I don't think very successfully, an age," Levine says. "They want 18 to 34, period, young for young's sake. What the reader of our paper is and always has been is more of psychographic and a lifestyle."
View full article at MediaPost's Media Daily News
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