Local Push Has Helped East Bay Express Become Voice of its Community

october 14, 2009  02:32 pm
The "buy local" and community-building philosophy the Express has been practicing since its ownership change in 2007 has paid off, publisher Jody Colley tells the Newspaper Association of America newsletter Big Ideas. "Since we've taken an active role in supporting and producing community events and working with the business community, we're now referred to as the 'media of record' for our area," she says. "The Express is typically approached first for business opportunities, story leads and advertising buys."