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How the Long Island Press Took Advantage of Newsday's Paywall

By AAN Staff
february 9, 2010  02:21 pm
While the economic downturn hurt the paper a bit, Press publisher Jed Morey tells CNN Money there were no mass layoffs -- and the paper was back in the black by the end of last year. Morey pegs the Press' success in part to the decision of Long Island's daily paper Newsday to go partly behind a paywall last year. The Press seized the opportunity and began running more general news on the web, to appeal to those who might not pay for Newsday online. Since then, Morey says traffic has gone up 600 percent. "It is not about a newspaper, it is not about the physical product or even the experience. It's about the quality of the journalism," he says. "If you stay true to that, we think that there is several different places you can go with that. The web being one of them."
View full article at CNN Money
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