How a Throwaway Idea at the Barkley Ad Agency Became the 'Sonic Guys'

The Pitch | July 8, 2008
The campaign was supposed to last just four months, from September 2003 to the beginning of a new campaign in January 2004. Five years later, the campaign is still going and has become a pop-culture phenomenon. The commercials have given the quirky drive-in an identity and made Sonic as recognizable as McDonald's, Burger King and Wendy's.

The Pitch

Kansas City leaders may have shuttered the brothels and torn down the stockyards that once defined the town--and the mobsters may have blown themselves up in disco bombings back in the '70s--but there are still plenty of stories to tell...
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