Dallas Observer Not Worried About Free Tabs

november 20, 2003  12:24 am
Dallas Observer Not Worried About Free Tabs
"If you want your newspaper to appeal to young people, you must be willing to print the word 'fuck,'" says Eric Celeste, and Dallas' new, competing commuter tabs Quick and A.M. Journal Express apparently fail the test. Plus, they're not "smartly written," nor do they "reflect the world young people live in," violating two more Celeste rules for reaching the 18- to 34- year-old reader. But all is not lost, says Celeste: The papers do have some "utility."