Now Madison Avenue Asks: 'Where Have All The Young Gals Gone'

november 20, 2003  08:17 am
Following weeks of finger pointing over a sudden decline in ratings among young adult men, the major broadcast networks are faced with an equally troubling, but somewhat less debatable decline in ratings among young adult women. Buyers suggested the latest development further reinforces the notion that the shifts taking place in TV viewing patterns are part of a fundamental change in the nature of media consumption driven by a generational shift and are not merely the result of lackluster programming or scheduling patterns.