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City Newspaper Analyzes What to Expect from New Gannett Weekly

By AAN Staff
december 18, 2003  03:45 pm
City Newspaper Analyzes What to Expect from New Gannett Weekly
Chad Oliveiri, managing editor of the Rochester, N.Y., AAN member publication, talks to editors of other alternative newsweeklies to anticipate how a new Gannett weekly, tentatively named The InsideR, could affect his market. Free weeklies the media giant has already launched in Boise and Cincinnati compete with AAN papers for advertising and promotional opportunities. The silver lining is that Gannett is selling large mainstream advertisers on the concept of appearing in free weeklies, Cincinnati CityBeat Editor John Fox says.
View full article at City Newspaper
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