Austin Chronicle Editor Louis Black Reflects on SXSW's Growth
By AAN Staff
february 26, 2010 11:24 am
"It was basically four guys sitting around a room talking a lot. We would work on the Chronicle, take a break and talk more. We focused a lot on the big picture, but also the details," Black says about the time he and three friends founded the South by Southwest festival in the late 1980s. "We would sit there night after night and ask things like, 'OK, you land at the airport -- what happens next?'" Black has seen SXSW -- which happens next month in Austin -- grow from a music festival into a huge international event that also incorporates interactive and film festivals, and employs about 40 staffers. But despite the growth, Black says the festival remains true to its roots. "After all these years, SXSW is really still about creative people coming together face-to-face and collaborating," he says.