AltWeeklies Wire
How a Throwaway Idea at the Barkley Ad Agency Became the 'Sonic Guys'new
The campaign was supposed to last just four months, from September 2003 to the beginning of a new campaign in January 2004. Five years later, the campaign is still going and has become a pop-culture phenomenon. The commercials have given the quirky drive-in an identity and made Sonic as recognizable as McDonald's, Burger King and Wendy's.
