AAN News
Google Hiring Contractors to Work Local Businessesnew
gSpy |
08-07-2007 10:31 am |
Industry News
European Ticket Broker Viagogo Invades U.S. Marketnew
TechCrunch |
08-07-2007 9:48 am |
Industry News
Carat Chief Muses on the Future of Advertisingnew
Arizona Daily Star |
08-07-2007 9:34 am |
Industry News
Web Ad Spending Set to Overtake All Other Media By 2011new
Online Media Daily |
08-07-2007 9:28 am |
Industry News
Philadelphia City Paper Distributor Jimmy 'Pretzels' Pasquarella Diesnew
Philadelphia City Paper |
08-07-2007 8:44 am |
Industry News
Digitas Looks to Build Global Digital Ad Networknew
"The goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer," the New York Times reports. To do this, Digitas, a unit of the Publicis Groupe, plans to create thousands of digital versions of ads using low-cost offshore labor, and then will use data about consumers and computer algorithms to decide which message to show at which moment to every person who turns on a computer, cellphone or TV. The Times notes that Publicis is "trying to carve out a niche as a middleman" between Google, Yahoo and Microsoft, and the consumer brand companies that buy advertising. "It's clear the three of those companies will have a huge share of revenues which will come from advertising,” says Maurice Levy, chairman and chief executive of the Publicis Groupe. "But they will have to make a choice between being a medium or being an ad agency, and I believe that their interest will be to be a medium."
The New York Times |
08-06-2007 5:55 am |
Industry News
Tags: Retail Advertising
Senate Unanimously Passes FOIA Reform Billnew
On Friday, when the Senate finally got to vote on the OPEN Government Act of 2007 (S. 849), they unanimously approved the bill and advanced it to the House. The bill had been blocked from a floor vote for months by Sen. Jon Kyl (R-AZ), who was acting as a legislative conduit of the Department of Justice, which had several objections to the FOIA reforms. The legislation would be the first major reform to FOIA in more than a decade if passed by the House, which already approved a similar bill (H.R. 1309) by an overwhelming vote of 308-117. "FOIA will still be far from perfect with these changes, but they do provide important new tools that will help requesters get public information faster and hold agencies more accountable when they don't comply with the law," says Dave Tomlin, associate general counsel for The Associated Press.
The Associated Press via Forbes |
08-06-2007 4:07 am |
Legal News
Tags: Editorial, Management
Long Island Press Redesigns Print Edition & Website
Long Island Press Press Release |
08-06-2007 9:15 am |
Press Releases
SGI Applauds Senate Passage of OPEN Government Act
Sunshine in Government Initiative Press Release |
08-06-2007 5:31 am |
Press Releases
Mag Publishers Headed for Rate Show-Down with Advertisersnew
Mediaweek |
08-06-2007 5:25 am |
Industry News
Tags: Retail Advertising
Is Your Site Google Dependent?new
Adotas |
08-06-2007 5:03 am |
Industry News
New Owner of New York Press Announces Changesnew
In an interview with the New York Observer, Manhattan Media president and CEO Tom Allon says his new paper will no longer accept any "explicit" advertising. "We're probably kissing away about a million dollars a year in revenue," Allon says. "We're not making a moral or puritanical decision. We just believe in the long term, it's not best for the publication." Allon also announced that the Press's weekly circulation will be cut by approximately 50 percent, to 50,000, and that a Brooklyn edition of the paper will be introduced after Labor Day. He also tells the Observer that The Press will now be classified as an "independent" paper. "I've told all the people in the office that 'alternative' is a four letter word," he says, dubbing it "very '70's."
New York Observer |
08-03-2007 4:25 pm |
Industry News
Tags: Management, New York Press
Westword Triumphs in Suit Over 'Ladies Night' Adnew
Earlier this year, Steve Horner filed a discrimination complaint against Denver's alt-weekly for running an ad for a ladies' night promotion at a local bar. Yesterday, a Denver county judge dismissed Horner's claim. "Now I know how black people in the early part of the last century felt about being cheated out of their civil rights," said Horner, perhaps overreaching. The Rocky Mountain News reports that as the trial ended, Westword editor Patricia Calhoun announced that she was running to the ladies room. Turning to Horner, she added, "You don't object, do you?"
Rocky Mountain News |
08-03-2007 4:13 pm |
Industry News
Can You Use Flickr Pics in Ads?new
Advertising Lab |
08-03-2007 5:44 pm |
Industry News
