AAN News
Tribune Plans to Roll Out Metromix Entertainment Sites at All Papersnew
As it launches Metromix LA this week (with former LA Weekly books and restaurants editor Deborah Vankin at the helm), the Tribune Company says it will produce versions of the local entertainment website at all of its papers, Editor & Publisher reports. Metromix was already up and running in Chicago, Orlando and Baltimore; the company says a New York City site will go live this week. Metromix is aimed at young, "socially active" adults and features a searchable database of entertainment listings with user and staff comments.
Editor & Publisher |
07-11-2007 8:12 am |
Industry News
Study: Only 5 Percent of Young People Rely Heavily on Daily Newspapernew
Reuters |
07-11-2007 11:47 am |
Industry News
Online Traffic at Daily Newspaper Sites Down in Junenew
Editor & Publisher |
07-11-2007 11:43 am |
Industry News
Prince to Distribute New CD as Free Newspaper Insert in UKnew
CNET News |
07-10-2007 5:36 pm |
Industry News
Tags: Marketing, Retail Advertising
Report: Dailies Losing the Most Ad Dollars to the Internetnew
Editor & Publisher |
07-09-2007 1:00 pm |
Industry News
'Newspaper' vs. 'Content' Biz is a 'False Dichotomy,' Consultant Saysnew
"The biggest problem I have with the framing is that it's a supply-side question, which means there's hardly a wrong answer to it," says newspaper consultant Terry Garrett. The alt-weekly veteran discussed "Making Decisions in a Complex and Changing Media Market" at this year's AAN convention, and has begun a series of blog posts on the state of the alt-weekly industry as he sees it. "The implication in the subtle difference between the two choices is that you may be spending too much time on non-core business function and too little on your newspapers," he says. "The two ways to prove that is to ask demand-side questions first and to accurately measure your performance in operations against the best success standards." He lays out four key "demand-side" questions for newspapers:
- What information do consumers want?
- What does that information accomplish for them?
- How do they get it?
- Are their preferences for what they want and how they get it changing, and if so in what ways?
Don't Panic Blog |
07-03-2007 9:34 am |
Industry News
Report: Online Ad Networks Used to Infect Computersnew
ClickZ News |
06-25-2007 9:25 am |
Industry News
Hyundai Woos Younger Demo with Mobile Campaignnew
ClickZ News |
06-25-2007 9:22 am |
Industry News
Yahoo Merging Web Search and Display Advertising Operationsnew
BBC News |
06-25-2007 9:14 am |
Industry News
Cigarette Advertising is Dwindlingnew
Advertising Age |
06-25-2007 9:07 am |
Industry News
Tags: Retail Advertising
Farewell PortlAANd 2007, We Hardly Knew Yenew
Representing 90 AAN member papers and many non-members as well, 588 alties converged on Portland last weekend for a rousing 30th annual AAN Convention. There were senators, strip club tours, former US attorneys, marching bands, scores of informative sessions, and, of course, parties galore. If you missed it, or if you just want to relive your treasured memories, you can always head over to the first-ever official convention blog, which now features blog posts by convention attendees and AAN staff, as well as links to the many folks who wrote about the confab for their own papers or websites. If you've seen coverage we're missing, you can e-mail editor (at) aan.org.
PortlAANd 2007 |
06-22-2007 11:51 am |
Association News
Liquor Companies Dedicating More Ad Dollars to Webnew
New York Times |
06-22-2007 3:22 pm |
Industry News
Tags: Retail Advertising
Ads May Pick Up As Consumer Spending Increases in Junenew
Editor & Publisher |
06-22-2007 3:18 pm |
Industry News
Google Launches Performance-Based System For Qualified Ad Buyersnew
ClickZ News |
06-21-2007 11:24 am |
Industry News
Tribal Fusion Parent Exponential Launches Free Ad Servernew
ClickZ News |
06-21-2007 10:14 am |
Industry News
