AAN News
MovieTickets.com to Pitch Local Restaurants on Mobile Adsnew
ClickZ News |
07-27-2007 10:34 am |
Industry News
Verizon Consolidates Local Marketing Dutiesnew
Advertising Age |
07-27-2007 10:23 am |
Industry News
Tags: Retail Advertising
Who Will the New Creative Loafing Turn to For National Ads?new
CEO Ben Eason tells Editor & Publisher he's not sure if the now-six paper chain will continue to use the Alternative Weekly Network (AWN) for national ad sales or switch over to the competing Ruxton Group, which currently handles ad sales for the Chicago Reader and Washington City Paper. "We have been longtime AWN folks," he says. Ruxton, which was founded by the Reader, is now owned by Village Voice Media. Eason says figuring this out is one of his top priorities. He also tells E&P that strength in the national ad market is a key aspect of this week's deal. "Now with Chicago and D.C., all of the sudden you have enough critical mass and it becomes a go-to place for ad agencies on Madison Avenue," he says.
Editor & Publisher |
07-26-2007 12:22 pm |
Industry News
Creative Loafing CEO Meets With Chicago Reader Staffnew
The Reader's Michael Miner reports that Ben Eason didn't focus on editorial matters in Wednesday's meeting, but rather on "web opportunities, regaining ground lost to Craiglist in classified advertising, and the efficiencies of centralizing the design work in Atlanta," a change Miner notes "is likely to cost a dozen or so Reader employees their jobs." After the meeting, when Miner asked Eason about editorial, he said "it's everything" -- but Miner isn't so sure that's Creative Loafing's approach. He thinks the Creative Loafing papers' design "doesn't respect the stories it ought to serve. If the centralized design staff makes this the look of the Reader ... I think readers will judge it as antithetical to what they've understood the Reader to be." According to Miner, Creative Loafing will turn the Reader into a one-section tabloid, a change the old owners were also planning.
Chicago Reader |
07-26-2007 11:01 am |
Industry News
ComScore Refines Web Metrics Systemnew
Financial Times |
07-26-2007 12:30 pm |
Industry News
47 Percent of Real Estate Brokers, Agents to Increase Marketing Budgetsnew
Inman Real Estate News |
07-26-2007 9:55 am |
Industry News
Existing Home Sales Down 11.4 Percent to 2002 Levelsnew
Inman Real Estate News |
07-26-2007 9:51 am |
Industry News
Political Advisers Cite the Benefits of Advertising in Newspapersnew
Wall Street Journal |
07-26-2007 9:45 am |
Industry News
Tags: Retail Advertising
Chicago Reader, Inc. President: 'I Guess it Was Time'new
"We've received so many overtures over the years and they’ve never come to pass," Bob Roth tells Reader media critic Michael Miner. "[But] we got a better offer than I expected." Creative Loafing CEO Ben Eason tells the Washington Post it was an "eight-figure sale" and that he tried to buy the Reader's minority stakes in the Stranger, the Portland Mercury and the Amsterdam Weekly, but that Roth wouldn't sell. Miner tells the Chicago Tribune that the Reader staff is "discombobulated" at the moment. "This has been a very insular paper," Miner says. "We've seen other papers buffeted by change that hasn't affected us until now." Miner also reports that Reader publisher Mike Crystal and editor Alison True will remain with the paper, but production will be moved to Atlanta, according to a report in the Chicago Sun-Times. Production of City Paper will also be moved to Atlanta, where all four of Creative Loafing's papers are currently produced. Back in Washington, editor Erik Wemple says that budget cuts that had already begun will continue, but "there's no fat in our newsroom that I can identify and so this is difficult process. I refuse to pay freelancers less money, and so we'll have to get terribly, terribly creative." MORE COVERAGE: Forbes; Crain's; St. Petersburg Times; Chicago Public Radio.
Chicago Reader |
07-25-2007 9:11 am |
Industry News
SuperPages Tests Video Clips to Enhance Local Adsnew
ClickZ News |
07-25-2007 11:25 am |
Industry News
Online Ad Revenue Going From Phat to Flat?new
Editor & Publisher |
07-25-2007 11:00 am |
Industry News
Tags: Management, Retail Advertising
Creative Loafing Inc. Acquires Chicago Reader and Washington City Paper
The Reader and City Paper, which were both controlled by the founders of the Reader, were acquired today by Creative Loafing Inc., which owns alt-weeklies in Atlanta, Tampa, Sarasota and Charlotte. "Our expansion into Chicago and Washington reflects our confidence in the future of alternative publishing -- in print, on the web and in other media as they emerge," CEO Ben Eason says in a statement. "We've had a great ride," the Chicago Reader Inc. owners say in a separate press statement released by president Bob Roth. "Now we're happily handing the keys to a new generation, Creative Loafing and their CEO Ben Eason. We're confident they will build on what we've established and carry it ably into the future." The Reader statement also notes that most of the company's shareholders will retain their minority interests in The Stranger, Portland Mercury, and Amsterdam Weekly through a company to be called Quarterfold, Inc. MORE: City Paper's Mike DeBonis reports that Eason told the staff that publisher Amy Austin and editor Erik Wemple will remain in their posts but some financial, technology, and production operations will be shifted to offices in Atlanta and Tampa.
(FULL STORY)
Creative Loafing Inc. Press Release |
07-24-2007 2:04 pm |
Press Releases
New Haven Advocate 'Considering' Running Front-Page Ad Stickersnew
"Perhaps figuring that pop-up ads have desensitized the public to intrusions on their reading space, more and more newspapers across the nation are opting to move advertising to the front page, above the fold, in the form of annoying post-it notes," Evan Brown writes in the Advocate. The Advocate's parent-paper the Hartford Courant is already running the ads, and, according to Advocate publisher Joshua Mamis, the alt-weekly is looking at ways to "creatively" use them.
New Haven Advocate |
07-24-2007 8:12 am |
Industry News
Chicago Reader Inc. Statement on Sale to Creative Loafing
Chicago Reader Inc. Press Release |
07-24-2007 2:13 pm |
Press Releases
17 Percent of Senior Marketers Bought Ads in Return for News Coveragenew
MarketingVox |
07-24-2007 10:31 am |
Industry News
