AAN News
Google to Dive Into Mobile Market with GPhonenew
Adotas |
08-08-2007 3:46 pm |
Industry News
Google Hiring Contractors to Work Local Businessesnew
gSpy |
08-07-2007 10:31 am |
Industry News
European Ticket Broker Viagogo Invades U.S. Marketnew
TechCrunch |
08-07-2007 9:48 am |
Industry News
Carat Chief Muses on the Future of Advertisingnew
Arizona Daily Star |
08-07-2007 9:34 am |
Industry News
Web Ad Spending Set to Overtake All Other Media By 2011new
Online Media Daily |
08-07-2007 9:28 am |
Industry News
Digitas Looks to Build Global Digital Ad Networknew
"The goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer," the New York Times reports. To do this, Digitas, a unit of the Publicis Groupe, plans to create thousands of digital versions of ads using low-cost offshore labor, and then will use data about consumers and computer algorithms to decide which message to show at which moment to every person who turns on a computer, cellphone or TV. The Times notes that Publicis is "trying to carve out a niche as a middleman" between Google, Yahoo and Microsoft, and the consumer brand companies that buy advertising. "It's clear the three of those companies will have a huge share of revenues which will come from advertising,” says Maurice Levy, chairman and chief executive of the Publicis Groupe. "But they will have to make a choice between being a medium or being an ad agency, and I believe that their interest will be to be a medium."
The New York Times |
08-06-2007 5:55 am |
Industry News
Tags: Retail Advertising
Mag Publishers Headed for Rate Show-Down with Advertisersnew
Mediaweek |
08-06-2007 5:25 am |
Industry News
Tags: Retail Advertising
Can You Use Flickr Pics in Ads?new
Advertising Lab |
08-03-2007 5:44 pm |
Industry News
There are Twelve Kinds of Ads (video)new
Slate |
08-03-2007 5:25 pm |
Industry News
AAN Distributes White Paper on Public Affairs Advertising
Alternative newsweeklies have always struggled to attract their fair share of political, public affairs and nonprofit advertising. Earlier this year, AAN commissioned a study by Fenton Communications -- the Washington, D.C.-based communications firm that represents MoveOn.org, Save Darfur, Rock the Vote, People for the American Way, and a host of other progressive organizations -- to find out why. The results of their research were mailed today to AAN publishers. While Fenton doesn't sugarcoat the problems alt-weeklies face in the political advertising space, they do offer several ideas about how we can improve our position. In the coming months, AAN will work on a number of action items contained in the report.
AAN |
08-02-2007 6:11 pm |
Association News
College Students Growing More Receptive to Mobile Adsnew
MarketingVox |
08-02-2007 2:45 pm |
Industry News
AAN Releases 2007 Convention Survey Results [members only]
AAN Staff |
08-01-2007 12:44 pm |
Association News
Toyota to Introduce Lower-Priced Priusnew
LA Times |
08-01-2007 1:22 pm |
Industry News
FedEx First to Run Long-Form Video Ads at NYTimes.comnew
ClickZ News |
07-31-2007 6:03 pm |
Industry News
Reader Editor Says CL Acquisition Not a Sad Day for Chicago
In a staff message sent Friday, Alison True admits there "are reasons
to be distressed by a change this big," but claims there are also "reasons to be optimistic" about the sale to Creative Loafing, including the new owners' pledge to maintain editorial independence and enhance the paper's business operations. MORE FROM CHICAGO: In an anonymous post on a Reader blog, a recently hired salesperson remembers why s/he took a large pay cut to take a job at the paper: "I did it because I love the Reader, and I have loved it since I was 15 years old sneaking away from the burbs and into the city searching for the comforting yellow newspaper dispenser. ... I wanted to be around people that keenly observed the world and cared about the people living in it, the people other than themselves with stories to tell. And I found that. Here at the Chicago Reader."
(FULL STORY)
Alison True |
07-30-2007 2:11 pm |
Industry News
